Why 2015 Mitsubishi Lancer Evolution fans are feeling blue today
Denis Flierl's picture

Why 2015 Mitsubishi Lancer Evolution fans are feeling blue today

The all-new 2015 Mitsubishi Lancer Evolution is getting ready to launch and fans are feeling blue. Why are fans discouraged?
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The new 2015 Mitsubishi Lancer Evolution is getting ready to make its dealer launch this fall, but fans are feeling blue. The performance oriented Lancer Evolution is making its last production this year and fans are sorry to see it go. Mitsubishi has announced sales numbers for July and the results are very interesting. Lancer Evolution sales are up again in July and are up 10 percent year to date.

Lancer Evolution fans are snatching up the all-wheel-drive performance cars as fast as the dealers can get them. This tells us there will also be strong demand for the 2015 EVO when it hits Mitsubishi showrooms later this year. And performance fans will likely gobble up the last Lancer Evolution performance cars as they make their final run. Mitsubishi isn’t telling anyone what the new-generation performance car will be, but we have an idea it will be getting a new hybrid drivetrain.

The brand's sales are up

Mitsubishi is having good success with their other lineup that includes the Outlander Sport 5-passenger compact crossover/SUV and the new fuel-efficient Mirage 5-door sub-compact. Mitsubishi saw another strong month in July with sales of 6,349 units, a 21.4 percent increase over the sales total from July 2013. Outlander Sport was the brand's volume leader with sales of 2,610 units in July, its best July sales month since the model was launched back in 2010.

Mitsubishi lineup is going green

Mitsubishi is going in a different direction with a more fuel-efficient and green lineup and there isn’t any place for the high-performance gas-powered Lancer Evolution. Fans are definitely sad that Mitsubishi is axing the performance sedan. High sales of the performance model tell us they continue to want performance models like the EVO and will buy them in big numbers if Mitsubishi will build them.

Lancer EVO isn’t a core model

But Mitsubishi apparently doesn’t consider the Lancer Evolution a core model in their lineup like Subaru features the WRX STI as their flagship model. Don Swearingen, Mitsubishi Motors North America (MMNA) Executive Vice President of Sales points the new direction the Japanese automaker is headed and said, "Our year-to-date sales are up by nearly 29 percent over the same period from last year thanks to strong sales of our core models.This sustained sales momentum is a good indicator for the brand as we begin to launch our 2015 models."

The new 2015 Mitsubishi Lancer Evolution is getting ready to launch and fans are feeling blue. Fans are discouraged because the EVO is going away forever and won’t ever return in its current form after this 2015 model production run. What will Mitsubishi Motors give fans to replace the EVO? Stay tuned to Torque News.

Other 2015 Mitsubishi Lancer Evolution stories of interest.
Affordable 2015 Lancer is Top Safety Pick, Lancer Evolution gets left out


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