What Makes Subaru Forester the Longest Running Top Safety Pick in its Class?
In addition to earning the TSP+ designation, Subaru vehicles continue to build on their impressive safety records once again setting industry benchmarks. The 2017 Subaru Forester just picked up its 11th straight Top Safety Pick award. The Subaru Forester extended its title as the longest running winner in the small SUV category. How does the Forester keep doing it?
Safety is a core value for the brand
One of Subaru’s core value is achieving top safety ratings. Their new vehicles like the 2017 Forester are available with safety technologies like the new-generation Subaru EyeSight Safety system. It integrates Adaptive Cruise Control, Pre-Collision Braking and Vehicle Lane Departure Warning. This advanced safety system uses Subaru-developed stereo camera technology that was rated highest in front crash prevention system by the Insurance Institute for Highway Safety (IIHS).
EyeSight uses stereo camera technology to monitor the road and traffic ahead for potential hazards. It could prevent you from getting into an accident. With its driver-assist technology, it's optical cameras can recognize a potential situation and stop the car before a crash occurs. It can also benefit consumers by saving money with cheaper insurance premiums.
EyeSight reduces accidents
Last year, Subaru released data from a survey of traffic accidents involving Subaru vehicles in Japan from 2010 to 2014. The data revealed a 61 percent reduction in crashes for vehicles equipped with EyeSight, compared to those without. No other automaker can make these claims.
“Safety continues to be one of Subaru’s core values,” said Shiro Ohta, chairman, president and CEO of Subaru Canada, “We will continue to demonstrate our commitment to safety as we design and develop core technologies such as the Subaru Global Platform, to meet the safety standards of the future.”
The 2017 Subaru Forester is the longest running Top Safety Pick winner in the small SUV category. Subaru does it by paying attention to one of its core values. It’s in the brands DNA.
Photo credit: Subaru