The Subaru brand has survived a tough year of scandals and recalls but has emerged on the other side determined to bring value to its customers. The all-new 2020 Subaru Outback shows where the brand is heading with new safety features, more fuel-efficient engines, improved ride quality, and more adventure for outdoor enthusiasts.
Subaru has acknowledged they have come through a rough 12 months as Torque News reported Subaru Corp had to shut down their plant in Gunma, Japan for 10 days at the end of the year for a power steering problem with Forester, Crosstrek, and Impreza. Reuters reports Subaru’s last 12 months have been “dismal” quoting Subaru’s Chief Financial Officer, Toshiaki Okada saying: “Quality and production issues slowed output, which led to the drop in sales.”
More bad news
We also reported Subaru of America issued a recall last fall and stop-sale for all U.S.-built 2018 Outback and Legacy models totaling 228,648 vehicles because of a software programming error that can cause the low-fuel warning light to fail to illuminate.
To make things worse, Subaru Corp issued a massive global recall where 2.3 million vehicles were recalled because of a brake light switch malfunction. A total of 1,303,530 vehicles in the U.S. were affected by this recall.
Before that, there was another global recall of 411,000 vehicles to fix faulty valve springs that can cause the 2.0-liter engines to stall in the Subaru BRZ, Crosstrek, and Impreza models. And that came on the heels of Subaru’s recalling a half-million vehicles in Japan to address a problem of cheating on final vehicle inspections.
To signal a new beginning, On April 17, Subaru unveiled the all-new sixth-generation 2020 Outback SUV/Crossover at the New York International Auto Show for customers. Subaru Corporation wants customers to look at where they are going with their next-generation vehicles and not where they have been the past year. It’s been a rough patch for the Japanese automaker who is determined to bring value and not more scandals and recalls in 2019.
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Photo credit: Subaru Corp