2015 Subaru LEVORG
Denis Flierl's picture

Is Subaru LEVORG the worst-named car in the world?

The new Subaru LEVORG made its global debut at the Tokyo Motor Show 2013 in November and could be the worst-named car is the world. It will be replacing the 2015 WRX in Europe.
Advertisement


What was Subaru thinking when they named their new sports tourer LEVORG? It’s possibly the worst named car in the world. If it’s going to be replacing the 2015 WRX in Europe, they better change the name. But Subaru has another car that was named the Brat, so maybe that same person who named that car still works for the Japanese automaker. It’s amazing that a company with so much success could even dream up a name like Brat or LEVORG. How did they come up with it?

Subaru says the name "LEVORG" is derived from a combination of the words "Legacy", "Revolution" and "Touring." While we understand that the combination makes sense because of Subaru’s Legacy wagon, the name sounds like something out of a bad Sci Fi movie. But then Subaru did the same thing with the Brat.

Brat is the acronym for “Bi-drive Recreational All-terrain Transporter.” Subaru produced the Brat from 1978 through 1987 and it was Subaru’s version of the El Camino/Ranchero car/pickup. Of course it was all-wheel-drive and fun, unless you were in one of the two rear-facing jump seats in the back of the pre-86 models.

The new LEVORG will likely have a much longer life as it’s a sporty performance tourer that will be sold in Japan and also headed to Europe where they appreciate sports tourers. The sporty performance wagon will launch in 2014. It will get a new exterior design and driving dynamics that will be sporty with the new turbo engine.

Now keep in mind the LEVORG was introduced as a concept vehicle at Tokyo Motor Show and we can only hope Subaru will come up with a better name for the production tourer. The actual production vehicle should be a big hit in Europe as long as they change the name.

Subaru says it will feature its latest technologies in safety, driving dynamics and fuel-efficiency “at an exceptional level.” The big news coming out of Subaru is that the Tokyo automaker says this new sport tourer will be powered with a new Boxer engine they've been working on for quite some time.

This newly-developed engine will be a 1.6-liter Horizontally-Opposed direct injection turbocharged powerplant that was developed from the FB family of engines. This will be the first turbocharged version of the FB16 engine that will make it to market.

What are some of the other worst named vehicles? There was the Cadillac Cimarron, Daihatsu Charade, Oldsmobile Intrigue, AM General Hummer, Dodge Dart Swinger, Renault LeCar, Ford Edsel, Chevrolet Citation and maybe the worst-ever, AMC Gremlin.

Subaru ranks right up there for the worst named cars of all-time with the Brat and now the LEVORG. While we like the new design of a sporty performance tourer, Subaru absolutely needs to change the name. They can’t have two of the worst-named cars in the world. What would you name the new sports tourer from Subaru?


Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.

Comments

I love the look of this car...but I cant believe that they would keep that name as they enter production.
Resistance is futile.
Suburu calls it a "real sports tourer". It has a 1.6 litre engine so call it the RST 1600.
What's the big difference in name between Subaru Leone and Subaru Levorg? The name will catch on and I love how the name rolls on my tongue
I hope this is not WRX replacement for Europe!
From what I'm aware, it's using an FA16, not an FB16 engine. The FB-engine is an economy-minded engine (and not exactly designed with forced induction in mind), while the FA engine is the performance-minded engine of Subaru's third generation of 4-cylinder boxer engines. FA = performance 3rd generation engine, while the FB = economy 3rd generation engine.
This Levorg is nothing else than the base of the WRX/WRX STI Wagon. So why not calling it with well-known name ?