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Subaru Just Revealed And Outlined Its New Seven-Year Electric Vehicle Strategy

Subaru Corporation announced its new goals for vehicle electrification. Here is the automaker’s updated EV road map for 2030.

What are Subaru’s new vehicle electrification goals? Subaru Corporation recently announced its updated EV road map for 2030. Subaru says the long-term goal is to reduce its vehicle emissions from new vehicles by at least 90 percent by 2050. So what is coming sooner for customers?

Subaru says to accelerate its roadmap toward 2050, the automaker is implementing a strategic reorganization of its domestic production system and plans to invest 250 billion yen (1.9 billion USD) over five years starting from the fiscal year of March 2024.

New 2025 Subaru EV

The two main goals of the reorganization of the production system are to build a flexible system that can ensure the production of internal combustion engine (ICE) vehicles and Hybrid Electric Vehicles (HEVs) as needed during the transition to Battery Electric Vehicles (BEVs) and to achieve efficient BEV production where profitability remains an issue, to improve its business potential.

Subaru says the roadmap for electrification is that they plan to launch in-house production of BEVs with a target start date around 2025 and gradually increase the number and models of BEVs produced. “Furthermore, we are exploring restructuring our domestic production system in a way that includes the addition of BEV-dedicated production lines on or after 2027,” says Subaru.

2023 Subaru Solterra

The preparations for in-house BEV production, scheduled for around 2025, will focus on starting mixed production at its Yajima plant. In addition, the Japanese automaker is exploring establishing streamlined, dedicated BEV production lines on or after 2027 for the Oizumi plant in Japan.

By 2030, Subaru aims to make at least 40 percent of its global sales of Hybrid electric models or fully-electric BEVs. In addition, Subaru will expand its current lineup to include more models by combining gasoline engines with electrification technology and making further technological improvements to boost fuel efficiency.

Subaru says they will combine its four-cylinder 1.8-liter direct injection turbocharged Boxer engine and hybrid technology in the new Levorg, Forester, and Outback models for improved environmental performance.

Subaru says, “The next-generation 1.8-liter engine with a turbo system generates high torque at low RPM. In addition, its lean combustion technology produces more energy with less fuel. Combined with the expanded Lineartronic (CVT automatic transmission) shift range, this engine offers even more powerful acceleration off the line and superb fuel efficiency when cruising at high speed.”

Subaru will introduce next-generation Hybrid electric vehicles using the 1.8-liter direct injection turbocharged Boxer engine and adopt Toyota’s Hybrid System (THS) by 2025.

The 2023 Subaru Solterra is the first step in its battery-electric vehicle plan. The new Solterra offers the template for BEVs that will follow.

Subaru's new EVs will come with all-wheel-drive all-weather performance, fun-to-drive, vehicle balance in severe conditions, and get top safety scores. Subaru infused the 2023 Solterra EV with all of its core values and the new HEV and BEV models to follow.

Customers in the U.S. will likely see a new next-generation 2025 Subaru Forester compact SUV and a next-generation 2025 Subaru Outback midsize SUV with new hybrid technology. Stay tuned.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru


Greg Iverson (not verified)    April 22, 2023 - 8:46AM

"Customers in the U.S. will likely see a new next-generation 2025 Subaru Forester compact SUV and a next-generation 2025 Subaru Outback midsize SUV with new hybrid technology." So what's up for 2024? Just continue with the 2023 models?

Steve (not verified)    April 22, 2023 - 9:44AM

This is awesome news for 2025! Hopefully we get confirmation on the Forester and Outback (or even the Ascent?) That they will use/develop Toyota's PHEV and not just their regular hybrid system.

Ann C (not verified)    April 23, 2023 - 3:02AM

I really want to buy a Subaru Outback but I also want to buy a PHEV vehicle. I heard a rumor that Subaru didn't intend to make PHEVs, which makes me sad. I really don't think the US is going to have the infrastructure to support all electric vehicles.
I don't want to wait hours for recharging when on vacation. The PHEVs seem to offer the benefits of electric without that huge negative. Maybe I will need to go for the Rav4 Prime instead. :-(