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The Subaru Baja Wilderness You Want That Won’t Make Its Global Debut This Year

Subaru of New England has the right idea, but too bad U.S. customers won't see the global debut of the Baja Wilderness pickup anytime soon. So instead, see why this model would hit the sweet spot.

Subaru of America needs one new model to fill out its all-wheel-drive line; the Baja Wilderness pickup. Subaru of New England has the right idea. They recently put the image of the Baja Wilderness on its Instagram page, saying, "You asked, we delivered." Of course, it was just an April fool's joke, but the truth is often spoken in jest.

If only it were true. Subaru of New England said, "Introducing the all-new 2024 Baja Wilderness. Equipped with a 260 horsepower turbocharged Subaru Boxer engine, 9.2" of ground clearance, standard all-wheel drive, and up to 75 cubic feet of cargo space, the Subaru Baja Wilderness has everything you need for off-road adventures. So where will the 2024 Baja Wilderness take you?"

2025 Subaru Baja Wilderness
photo credit Subaru of New England

We know it would take customers further off the grid to play in the dirt this summer. But, it would also raise Subaru of America to new heights in sales and give the Camden, N.J. automaker the missing vehicle in its all-wheel-drive lineup.

The Subaru Baja pickup would be the hot new model to significantly impact U.S. customers this year. The image below from Battle Wagon Gang represents a desirable 2024 Subaru Baja Wilderness trim level. It's what outdoor enthusiasts want and what Subaru of America needs.

2025 Subaru Baja Wilderness
Photo credit: Battle Wagon Gang

Of course, the all-new 2024 Subaru Baja pickup would feature the brand's core values of safety, fun-to-drive, all-wheel-drive, fuel-efficient, a low center of gravity, and dual-function X-Mode for all-terrain capability. In addition, the new Baja pickup would be extra rugged and ready to go further off the grid.

We can imagine an all-new 2024 Baja Wilderness with a 2.4-liter turbocharged Boxer engine producing 260 horsepower. The more rugged Baja trim could lead the segment with extra ground clearance, all-terrain tires, and underbody protection for off-roaders. Subaru wouldn't be able to build them fast enough.

Subaru's new dual-function X-Mode system would be a perfect fit and a big hit with customers with active lifestyles who want to go further off-road. In addition, because the Subaru Global Platform provides model flexibility between the Subaru of Indiana Automotive's assembly lines and the Subaru plant in Japan, the pickup truck could be built in the U.S. plant.

It could be manufactured alongside the all-new outdoor-themed Crosstrek Wilderness in Lafayette, Indiana. It would be priced around $35,000 and compete with the all-new 2024 Toyota Tacoma TRD Off-Road pickup.

2025 Subaru Baja Wilderness
photo credit: Toyota

What would happen if Subaru of America asked Subaru Corporation to return the Baja pickup to its lineup and build a new compact version for its U.S. customers? First, Subaru Corporation might surprise SOA and resurrect the Subaru Baja nameplate. They could also give it Wilderness upgrades for outdoor and off-road enthusiasts. Or they could wait a bit longer and give U.S. customers a new electric Baja pickup.

Subaru of New England has the right idea, and they have a lot of clout with SOA, as they are the most prominent U.S. Subaru distributor. It's time for Subaru of America to step up and launch an all-new 2025 Subaru Baja Wilderness Edition pickup for its U.S. customers and dive into the compact pickup market. Would you buy an all-new Baja pickup Wilderness Edition? Leave your comments below.

You Might Also Like: Meet Subaru’s All-New Crosstrek Wilderness - Details And Images Are Here Now

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru of New England


Quincy Nash (not verified)    June 7, 2023 - 11:48AM

In reply to by Allen Alexander (not verified)

I had a 2004 baha. I loved it. Yes I will buy a 2024 wilderness if I can buy from dealer. I don't want to order one. I want to see it. Get in it. Drive it. You know, kick the tires.

Sean (not verified)    April 10, 2023 - 12:53PM

I’m in a market for a new car and it would be nice to see a Hybrid version of the Subaru Baja and that would be my first choice. As for the oncoming Baja Wilderness, yes I would trade in the used Crosstrek for the Baja, though I would like to see the Baja Hybrid. That would compete with the Ford Maverick, Hyundai Santa Cruz and the oncoming Toyota Compact. What are you waiting Subaru!!!

Jeffery Allen (not verified)    April 10, 2023 - 3:58PM

that would be unreal!!!! I would put one in my garage next to my 2022 out back. My son would definitely put one in his driveway as well. SOA get em built!!!!

Vince Shockney (not verified)    April 10, 2023 - 5:03PM

My 2006 Baja has gone to greener pastures. Come on SOA, take my money and add my name to the list!

Richard (not verified)    April 10, 2023 - 5:26PM

Some company should take the "throw back" even further, and make a simple, small pickup. Many years ago I had a Ford Courier, twin to the Mazda B1800. It had one seat row and a bed that was just over 6 feet long that fit a twin mattress perfectly. That little truck was a great basic camper/pickup - inexpensive, functional, and reliable, rather than a $35,000 SUV with an almost uselessly short bed. Please bring back basic pickups rather than dressed up toys for suburbanites. The old Subaru BRAT was a better idea than the Baja, even though it could have used a longer bed.

Stan Tripp (not verified)    April 10, 2023 - 5:33PM

I told Roy, the sales manager at Hughes Subaru in Athens GA, that I will buy the first Subaru pickup for cash that he gets in. I bought a new Crosstrek from him and have been very satisfied with the dealership.

Alex (not verified)    April 10, 2023 - 6:25PM

I would trade in my Forester today for one. Imo a base Baja would start out around 35,000-38,000 and unfortunately it would be competing with much more affordable options like the Maverick and Santa Cruz. But I would gladly take one over the Outback or Ascent!

Fuzzy_Cod (not verified)    April 10, 2023 - 7:40PM

Currently own 2 bajas would buy a new one in a turbo trim MANUAL trans in a heartbeat. Even from the opposite view a new ute that's fuel efficient and awd and capable is desired. New Ford maverick and others have proved that.

PawPaw (not verified)    April 10, 2023 - 7:56PM

I would love to buy a 2024 model. Given Suburu’s safety & reliability record, it would be the vehicle to contend with. I'm not ready to go electric but if available in gas/diesel, I’m in!

Bob (not verified)    April 10, 2023 - 8:24PM

Every 3 months they post... Here is Photoshop what the new Baja could look like, if they made it, but there are no plans to make it.

Chicago-mike (not verified)    July 21, 2023 - 7:58PM

In reply to by Bob (not verified)

The photoshop from battle wagon gang shows a 4-door with a roll cage blocking the rear doors... come-on-man... make it real if your post a design

But. I really like the vehicle and would buy one today

Matt (not verified)    April 11, 2023 - 12:10AM

I would buy a Baja or an outback that comes equipped with the 260 HP turbo boxer engine and a manual transmission. I would keep it forever. I’m never getting an electric vehicle.

Phil Norwood (not verified)    April 11, 2023 - 3:31AM

You bet I would, I also have a 2003 Subaru BaJa and love it. I've been anticipating this new BaJa for a couple of years, I was under the assumption that Subaru was to release this new BaJa this year 2023. You can imagine my disappointment when I read this article stating that it would now be 2024.

Phil Norwood (not verified)    April 11, 2023 - 4:11AM

You bet I would, I also have a 2003 Subaru BaJa and love it. I've been anticipating this new BaJa for a couple of years, I was under the assumption that Subaru was to release this new BaJa this year 2023. You can imagine my disappointment when I read this article stating that it would now be 2024.

Tim Cramer (not verified)    April 11, 2023 - 5:26AM

I have driven many different models Subaru’s, now am driving a 2005 Baja. I agree we should bring a new Baja to the Game but I don’t see what all the hype is about all this Wilderness is I have been driving my off road many times . Ya some new change’s are needed but remember we drive on the on the highway more. So let’s keep a good ride, better mileage.

Shane McIntosh (not verified)    April 11, 2023 - 8:07AM

I purchased a 05 Baja for my daughter when she turned 16 in 2016. She is still driving it, waiting for a new mini pickup to replace it, this would be it

Ray Jensen (not verified)    April 11, 2023 - 10:23AM

I used to manage a Subaru store in New England and worked hand in hand all the time when Ernie Boch owned it. LISTEN TO THEM "BIG" SUBARU! Start building these babies now!

Jim (not verified)    April 12, 2023 - 6:33PM

I would love to be able to own a new Baja. I have a 2020 Outback and an Impreza. Subaru is the best vehicle I have ever owned

Carlos Tompkins (not verified)    April 14, 2023 - 7:56AM

Always had pickups but traded my last one on a 2022 forester wilderness. Commonsense told me that they had to come out with a small truck. Gas cans stink and other things you you would like a open bed for.If not in another year I`ll have to switch brands which I don`t want to do. And not EV............

Anthony (not verified)    April 14, 2023 - 9:55AM

Have. 21 yr old Tacoma with 320K that I love. A Subaru truck like this is the one vehicle I would give her up for.