Next-Generation Frontier Will Be Nissan’s New Focus Moving Forward
When you compete with the Toyota Tacoma, Chevy Colorado, and new Ford Ranger, it’s easy to get left behind. There are even reports, Jeep will come out with a new Wrangler pickup in 2019. How will Nissan respond? They have a plan for their next-generation Frontier mid-size pickup and it will be their main focus when it arrives.
Tim Hill, chairman of the Nissan National Dealer Advisory Board and dealer principal of Hill Nissan in Winter Haven, Fla., told Automotive News, they have big plans for the all-new 2019 Nissan Frontier pickup. Hill’s dealership has been in his family since 1976 when it was an Oldsmobile-Datsun store, so he’s in the know.
When asked about Frontier's outlook, given that Chevrolet, Toyota and now Ford hope to step up involvement in midsize pickups, he didn’t hesitate. Hill says, “There’s still growth potential for us with the Frontier. And our model is one of the more aged products. Yet it continues to increase sales and win awards. It will be a focus of the brand moving forward. It's not as affected by gas prices as the full-size truck. It's steady year-round.”
Nissan confirmed last year, the new-generation Frontier will be built in the U.S. at their plant in Canton, Mississippi. Steve Marsh, Vice President of Manufacturing at the Nissan Canton Vehicle Assembly Plant said, ”The dedicated employees here in Canton look forward to building the next generation of one of the best pickup trucks in America.”
The new Frontier could share its platform with the Nissan Navara truck sold in Europe and South America. Nissan could also launch the new 2019 Frontier with a Cummins turbo diesel. Unconfirmed reports say the new turbo diesel variant could be pumping out around 200hp and 350 lb. ft of torque. Whatever new power plant is under the hood, the Frontier mid-size pickup will be the brand’s main focus when it arrives.
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Photo credit: Nissan Brazil