How loyal are Subaru customers to the Forester, Outback, and other models? Subaru just picked up its third consecutive brand loyalty award from J.D. Power. Subaru ranks the highest overall in the automotive industry for the third straight year with a loyalty rate of 61.8%, beating rivals Toyota (61.1%), and Honda (59.3%), and even luxury brand Lexus (51.6%).
Subaru of America moves up from last year's loyalty rate of 60.5%. J.D. Power's 2021 U.S. Automotive Brand Loyalty Study calculations are based on transaction data from June 2020 through May 2021 and include all model years traded in.
What is Subaru doing to keep its customers loyal?
Most automakers are building SUVs with the things consumers want. They have cargo room; they are fuel-efficient; they have the latest technology, safety features, and convenience elements buyers want. Subaru is doing something different that sets them apart from the rest, but what is it?
"At Subaru, we strive to be more than a car company in everything we do; it's at the heart of what makes us Subaru, and we believe it's why our valued owners continue to choose Subaru," said Thomas J. Doll, President, and CEO, Subaru of America.
Subaru says they are more than a car company, but what does that mean?
Subaru keeps its competitive edge because they know their customers don't live for the workweek; they live for the weekends. It's not something new; Subaru has been connected to its active customer base for decades.
Even though camping has exploded in popularity in the last six years, it's not a new focus for Subaru. An estimated 7 million people have started camping since 2014, with around a million new households purchasing a tent in 2018. Outdoor adventure, from mountain biking to hiking to, kayaking is also on the rise.
One look at Subaru's social media pages reveals how many customers are using their Forester, Outback, and Crosstrek to get away.
Subaru connects with active customers by offering the 2021 Forester, Outback, and Crosstrek that can go farther off-pavement. Customers don't worry about getting stuck out in the wild.
Subaru introduced X-Mode in 2014 on the Forester, which ramped up its off-road capability. It was the automaker's next evolution in offering what it calls a core value.
Now Subaru ramps up its off-road capability even more with the rugged 2022 Outback Wilderness and Forester Wilderness sub-brand models.
Subaru keeps pushing the boundaries with the refreshed 2022 Forester compact SUV, 2022 Outback midsize SUV, and 2021 Crosstrek subcompact SUV. It's what the automaker does to keep its customers loyal.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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