Subaru Gives 3 Reasons Why It’s More Than A Car Company In New Corporate Report
Subaru has released its 2nd annual corporate report and it’s not a boring summary of how the company’s finances are doing. As you can see in the picture above, Subaru is about people whether it’s employees, customers, or helping people in the communities where they do business. Subaru says they are “more than a car company,” but how do they live it out and how does it benefit customers?
Subaru brings its core values in models like the 2020 Forester, Outback, Crosstrek, and Ascent by offering customers standard all-wheel-drive, fun-to-drive vehicles, a “go-anywhere” attitude, multi-purpose, fuel-efficient Boxer engines and safety. That’s the cars, but what about being more than a car company, and how do they pull it off?
First, Subaru demonstrates it by encouraging its employees to get involved in community projects. Subaru of America offers a unique volunteer program with an average of 160-plus events each year they can choose from. A majority of them take place during the workday, and Subaru even offers paid time off for employees to volunteer.
Subaru also recently received a perfect score in the 2020 Corporate Equality Index. For the fourth year in a row, Subaru of America scored 100 percent on the Corporate Equality Index (CEI), the nation’s premier benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality.
That’s great for its employees, but what about Subaru’s customers? Subaru says they sold 605,545 vehicles in 2019 equipped with Subaru Starlink in-vehicle technology, resulting in 75,073 response calls for roadside assistance made directly from the vehicle. Starlink comes with Automatic Collision Notification, SOS Emergency Assistance, and Enhanced Roadside Assistance.
Starlink can send emergency assistance if the vehicle's airbags go off, if you have a non-collision related medical emergency, and send road-side assistance if the vehicle is experiencing mechanical problems. It can even help the police locate the vehicle if it’s stolen.
In addition to helping employees and customers, Subaru reaches out to communities where they do business with its Love Promise community commitment. The Camden, N.J. automaker has given away $30.4 million to charities through its Share the Love event.
They partner with organizations like the National Park Service and have diverted 16.5 million tons of trash from landfills through its Don’t Feed the Landfills initiative. Subaru also recently donated 50 million meals to Feeding America that helped people most impacted by the COVID-19 pandemic around the U.S.
Subaru says they are committed to working towards six United Nations Sustainable Development Goals in 2020: Zero Hunger, Good Health and Well Being, Quality Education, Gender Equity, Decent Work and Economic Growth, and Responsible Consumption and Production.
Subaru vehicles like the 2020 Forester, Outback, Crosstrek, and Ascent SUVs are known for their all-wheel-drive, safety, and utility. But they believe their success also comes with the responsibility to continue being more than a car company. They do it by creating diversity in the workplace, building the safest vehicles for its customers, and being good stewards of the environment and communities where they live, work, and play. Many customers drive a Subaru because the Japanese automaker tries to show love and respect to all who interact with them. Subaru says it's a promise.
Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press and the founder of Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru