The 2022 Subaru Forester Is Now In A 4-Month Sales Slide - 3 Reasons Why
The 2022 Subaru Forester has now fallen in sales five months in a row. Subaru of America (SOA) reported June sales, and the refreshed 2022 Subaru Forester sales fell again for the fourth month. The last month Forester saw an increase in sales was January to start the new year.
The 2022 Forester compact SUV was down 9.8 percent compared with June 2021, with 7,953 models delivered to customers compared with 8,813 in June 2021. Forester is down 46.9 percent for the first six months of 2022, the most of any all-wheel-drive SUV in SOA's lineup. Forester has 50,937 total sales in 2022 compared with 95,965 in 2021.
How does the Forester compare with Outback and Crosstrek sales?
Outback leads Forester
In June, the 2022 Subaru Outback remains the top performer in the lineup with 13,135 sales even though sales dropped 19.9 percent compared with June 2021 (16,394). The Outback is also the number one selling model in the first six months, with 77,341 midsize SUVs delivered to customers. Outback is down 11.7 percent year to date.
Crosstrek is ahead of Forester
The 2022 Subaru Crosstrek continues to sizzle hot with 10,675 subcompact SUVs delivered to customers in June. That's a massive 66.4 percent increase over June 2021 sales (6,415). Crosstrek is the second best-selling all-wheel-drive model for SOA, with 70,050 models delivered to customers through the first six months. Crosstrek is one of the few models with a sales increase in 2022, up 9.1 percent this year.
Does Forester's drop in sales go beyond microchip shortages, supply chain issues, and plant closures?
Customers are buying significantly more Outback and Crosstrek models for a reason. There could be three reasons why.
One of Forester's significant shortcomings is it competes in the competitive compact SUV segment with the Toyota RAV4, Honda CR-V, and Hyundai Tucson. Those models offer a more fuel-efficient hybrid option, and the Forester does not.
Another Forester shortcoming is Subaru of America should have offered the new Forester Wilderness with the 2.4-liter turbocharged engine with 260 horsepower. Forester Wilderness comes with the standard 2.5-liter natural aspirated Boxer engine producing 182 horsepower. That significantly differs when customers carry additional cargo and camping gear up a steep mountain pass.
Third, the Forester is built in Japan, and the Outback is manufactured in the U.S. in Lafayette, Indiana. Some customers choose to buy the Outback because it's more readily available. Customers must wait longer to get the Forester (4-5 months) and Outback (3 to 4 months).
Subaru announced that production at Subaru of Indiana Automotive (SIA) is up a significant 85.0 percent over last year. It's the second consecutive month of increase at SIA. More Outback models are available for customers than the Forester compact SUV that must ship from Japan.
The refreshed 2022 Subaru Forester sales fall for the fourth month this year. It could be the Forester needs a hybrid model and a new turbocharged engine upgrade. It's also because customers have to wait longer to get one.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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