The Toyota Supra has at long last returned to the market. The new 2020 GR Supra is on sale and Toyota wants consumers to know about it. “The return of the Toyota Supra has been a long time coming, and it’s well worth the wait,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “The new campaign highlights the thrill of getting to know the 2020 GR Supra and a rediscovered appreciation for the simple joy of driving.” Toyota's new promotion seems to check all the boxes. Here is a look at what Toyota is planning.
Digital and Social Channels - Old Media
Toyota has a strong online presence. A few years back, the Lexus NX was one of the internet's most searched new vehicles, not just in its segment - overall. Toyota/Lexus also uses Instagram models to full effect.
Toyota says that its digital partners for Supra promotion include Google, Amazon, CBS, IGN and Fast Company with Amobee for programmatic. Its social partners include Twitter, Reddit, Facebook and Instagram while audio extensions include Tune In and Gimlet. Toyota is also going old-school with out-of-home (OOH) high-impact billboards in 17 markets. Additionally, the company will air spots on national and digital radio as well as within select movie titles in theaters nationwide in conjunction with National CineMedia.
Toyota Supra Television Spots
Toyota has at least three TV adverts planned. They include Face Off, Track Day, and Joy. You can check them out by clicking on the videos we have embedded here in our story. Toyota is one of the industry's most impactful vehicle promoters and has even bought Superbowl spots for cars like its Prius. We expect the campaign that Toyota is calling "This is our sport" will achieve the desired results.
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Comments
It's been very exciting so
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It's been very exciting! I can't believe the demand so far...
It is so nice that the Supra
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It is so nice that the Supra is back in it's new, modern form. My next door neighbor has a beautiful, black Mark IV Supra Turbo and the styling has held up very well over the years. He is also happy to see the Supra's return, but he wants his next sports car to be electric. It was such a smart move for Toyota to team up with BMW to co-develop this car, along with the new Z4. It was also smart to target the Porsche Cayman as opposed to ponycars, or just adding a turbo, bigger wheels and badge to the Toyota 86 and calling it done.