Tesla's Model 3 sales are hard to put into proper perspective because they are so large for a premium performance car model. Inside EVs has analyzed registration and VIN data to estimate that Tesla sold 18,650 units in the U.S. market in the month of November. Just of the Model 3. The company concurrently sold about 6,000 Model X and S vehicles. We will try to lay out some perspective for readers on just how dominant the Model 3 is right now. Let's start with a couple of brands that the Model 3 outsold in November. Following that we will look at some higher volume luxury brands' car sales in comparison to the Model 3.
Tesla Model 3 vs. Audi
Audi says that it sold 17,082 vehicles total in November. That includes every model, not just cars. Yes, the Model 3 is crushing crossover sales numbers as well. Pinning the Model 3 success on a decline in sedans is really not fair.
Tesla Model 3 vs. Acura
Acura sold a total of 14,053 vehicles in November. That includes the MDX and RDX crossovers, both of which are near the top of their segments in sales. The Model 3 is 25% ahead of all of Acura in sales.
Tesla Model 3 vs. Lexus Cars
In total, Lexus is still larger than Tesla in America. Due to the most part of its dominance in crossovers. Car sales at Lexus though have dropped through the floor. Lexus RC and LC models are nearing zero monthly sales. Lexus top-selling car, the ES sedan, only sold 4,500 units in November. In total, Lexus sold 7,615 cars in November. Tesla's Model 3 outsold Lexus' entire car division by more than 2 to one.
Tesla Model 3 vs. BMW Cars
Like Lexus, BMW is still much larger in sales overall than Tesla's Model 3. In total, BMW moved a respectable 28,330 vehicles in North America. Wait, did we say "North America?" Oh, that's cute BMW, including Mexico and Canada in your numbers, Smart. Anyway, the U.S. sales of the Tesla Model 3 are larger than the 16,511 cars that BMW sold in North America in November. BMW didn't break out its 3 Series sales, or we would give you the scary head to head comparison to the Tesla Model 3. Our estimation is the Model 3 now outsells the 3 Series by about six to one.
Tesla's Model 3 sales have now averaged over 18,000 units per month for five months straight. There are about 6 car models in the U.S. market at that volume of sales. To say that the Tesla Model 3 now dominates the premium performance car market is a huge understatement.