Audi has configured the new 2013 TT Coupe S line competition special edition to win over buyers who may have been looking for just a bit more value in their TT. Besides adding five adjectives to the already fantastic TT, Audi looked closely at what buyers actually want in their TT and then created a package for the masses that might up the sales volume just a bit.
The dirty little secret of the 2013 Audi TT is that the chassis is based on the Golf/Beatle front-drive platform. If one squints the flattened Beatle is not hard to envision. It always has shared a lot of its underpinnings with the more pedestrian VW/Audi vehicles. That isn’t really a bad thing if it helps to defray costs and lower the MSRP. The trouble is that it hasn’t lowered the buy price of the TT. The automotive press likes to talk about the monster track stars of the TT line. However, those TTs are priced in a place that brings one danger close to a Porsche Boxster S, or BMW M3. Those are true rear drive world class sports cars. The TT RS for example starts at (Note the key word being STARTS) $58,000.00. No matter how good that car is the fact that it has a 5 cylinder engine and starts as a front drive car will forever hurt its sales volume.
A 2012 Audi TT begins its pricing ramp at between $41,000 and $47,000 depending upon features and options. Step back from that and realize that this gets the buyer a front drive car with the same 4-cylinder engine (or nearly the same) found in the Golf GTI or in some VW Beatles. Those cars cost fully 25% less than the TT. Style matters and the TT has it in spades. What it lacks is value. To address this, the 2013 Audi TT Coupe S Line competition special edition (take a breath) will package many of the desirable features drivers would choose if they could swallow the price tag and offers them up for 50% less cost. The idea is that the special edition will look like the cool TT.
Special TT S Line Content
The 2013 Audi TT Coupe S Line will have the rear wing that the RS (cool TT) sports. It will also be lowered a bit and have a lot of subtle trim changes to set it apart from the more basic models. These bits do change the look of the TT and make it look much sportier. Xenon headlights are added and of course LED running lights compliment the front end. Inside the steering wheel with the flat bottom from the RS and nifty leather seats with Alcantara (artificial suede) inserts and special badging dress upo the already excellent interior.
All “special editions” are content rich versions of an outgoing model and this 2013 Audi TT S line seems to be that, but may also be just what the doctor ordered.