Nissan Micra returns to Canada, we have video
The Micra is remembered by many Canadians as a fun, feature-packed little car. Well, it's back as an all-new model with a small, sexy look meant to attract urbanites looking for something more than the norm, says Nissan.
"This car is key because it will truly widen our appeal to Canadians. It was a big miss in Canada, especially in Quebec, the bigger urban areas for a smaller, sexy European car with high quality and great value. And I think with this car we are going to bring it to market and I think we are going to attract a brand new type of customer," said Christian Meunier, President, Nissan Canada.
After twenty years, the Micra is still what it used to be, but in a modern appeal aimed directly at Canadian drivers. Many of the features in the car are at the lowest cost-of-entry in the industry.
"One of the things that sets the 2015 Canadian Micra apart is the fun factor. So for things like personalization, we have a wide variety of very affordable packages, to front and rear sway bars. We are the only country in the world that has that, so dynamically it is fun to drive, and it's fun to look at," said Tim Franklin, Nissan Product Planning.