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Introducing the 2012 Fiat 500 by Gucci

While the Fiat 500 is not priced like many high fashion luxury brands, the Italian automaker is all about style and that aspect of the modern Fiat brand is accentuated by the 2012 Fiat 500 by Gucci.

The Fiat 500 by Gucci is a custom venture between Gucci Creative Director Frida Giannini and Fiat's Centro Stile division for a subtle touch of the luxurious Gucci name. This customized Fiat 500 was designed to commemorate unification of Italy as Fiat and Gucci combine craftsmanship and style. In addition to make its public debut at the Milan Fashion Week, the Fiat 500 by Gucci will make its automotive world debut next month at the 2011 Geneva Motor Show.

Designer Frida Giannini had this to offer about his collaboration with Fiat:
"In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci's 90th anniversary year".

The 2012 Fiat 500 by Gucci comes in either satin black or satin pearl white with the familiar green and red Gucci stripes running down the side of the car and the Gucci “double G” is found on the wheel centers of the 500-by-Gucci-specific 16” rims as well as on the leather seats. Capping off the Fiat 500 by Gucci is the Gucci signature logo on the door pillars and on the rear hatch.

The 2012 Fiat 500 by Gucci will officially go on sale on April 1st, running until June 30th with pre-orders offered exclusively at (the site is not yet available). These fashion minded Fiat 500s come with a starting price tag of 17,000 Euros ($23,387 US dollars) and with a full debut set for the Geneva Motor Show, more information should soon be available on the Fiat 500 by Gucci.

Other Geneva Motor Show News:
Jaguar XKR-S revealed ahead of Geneva
The 2012 Volkswagen Golf convertible revealed in pictures
Giuigiaro/Italdesign Volkswagen concept images leaked
Geneva Show will feature smart forspeed concept electric vehicle
Renault to debut the Captur crossover at the Geneva Motor Show


Debbie (not verified)    October 31, 2011 - 1:01PM


I am an Administrative Assistant at the University of Michigan and one of my Faculty members would like informtion and to see a Fiat 500 but only wants to see the Gucci version. She is located in the Ann Arbor area and would like to test drive one this week.

Thank you,

Should you have any questions please call me at 734-936-9312.