Dodge Challenger Beats Ford Mustang, Chevrolet Camaro in February Sales
Since the Chevrolet Camaro returned to the American muscle car lineup in late 2009, the Dodge Challenger has ranked third in monthly sales most of the time while finishing third in annual sales every year. However, since the refreshed Challenger was introduced for the 2015 model year, the high performance Dodge has seen sales numbers climb significantly. At the same time, Mustang and Camaro sales have dropped, allowing the Challenger to either lead the monthly segment sales race or finish second more in the past two years than it had in all of the years ahead of the refresh.
In looking at muscle car sales numbers from the past five years, February is often the beginning to the big climb in sales as Americans prepare for spring, but for the second month of 2018, the Mopar muscle car saw it sales numbers jump (compared to January) by a much greater amount then its cross-town competitors. As a result, the Challenger beat the Ford Mustang and Chevrolet Camaro by a comfortable margin, after finishing second to the Mustang in January.
Challenger Wins February
In February 2018, Dodge sold 6,093 examples of the Challenger. That is 14 less units than they sold in the same month last year, but it is 2,600+ units better than January 2018. Ford sold 5,800 Mustangs and Chevrolet sold 3,680 Camaros – both of which are up compared to January, but with the Challenger growing from month to month by the largest margin, the Dodge muscle led the segment in February 2018 sales.
While February 2018 wasn’t the best month for the Challenger, it was statistically better for Dodge than it was for Chevy or Ford. In the 8 years that I have been covering muscle car sales, last month was the worst February for the Mustang and the Camaro.
Mustang Leads the Annual Race
After leading the segment in January and coming in second in February, the Ford Mustang leads the early annual muscle car segment sales race. Ford has sold 10,532 pony cars so far this year, leading the Dodge Challenger in second with 9,498 units sold and the Camaro in third at 6,547.
Things are Bad for the Camaro
In January, the Chevrolet Camaro posted its worst monthly sales numbers since the model returned for the 2010 model year and February isn’t much better. In fact, since the Camaro returned to the lineup, 2018 was the worst year for February Camaro sales and when coupled with the record-low in January – the Chevy muscle car is off to its worst start of the modern era.
To put things into perspective, prior to the arrival of the 6th generation Camaro, the Dodge Challenger had only outsold the Camaro a few times in the past 7 years. In February, the Challenger sold 6,093 while the Camaro has moved 6,547 units on the year, so in one month, the Dodge was only 454 units behind the Chevy’s two-month total for the year.
Having driven the 6th gen Camaro, I find it to be much better than the previous generation and frankly, it shocks me that the new models aren’t selling better. With sales numbers being so low, the company is going to need to do something to move more muscle cars, presumably in the form of another refresh.