When Chrysler’s Mopar performance parts division introduced its first branded vehicle back in 2010, the Mopar 10 was based on the 2010 Dodge Challenger R/T. Mopar will use the upcoming 2013 SEMA Show in Las Vegas to introduce the fifth installation in the Mopar branded performance car lineup but thanks to the teaser image shown above – there is no question that the Mopar 14 will also be based on the Dodge Challenger. We can speculate that the Mopar 14 Challenger will be based on the mid level R/T package with the 5.7L Hemi providing the power while Mopar performance accessories like a cold air intake, cat back exhaust system and perhaps some suspension goodies will help to improve performance.
“Our new Mopar ’14 will instantly resonate with enthusiasts,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “This limited-edition ride is for muscle-car fans who love high octane and customizable performance.”
The previous Mopar branded models have been limited to just 500 production units and I expect the same to be true of the Mopar 14 Dodge Challenger. Where the Mopar 14 will differ vastly from the previous Mopar vehicles is in the design scheme with this new custom Challenger painted white while the previous models were all painted pitch black. One similarity with the Mopar 14 Challenger is the blue stripe that looks in the teaser like it will travel down the body like the previous stripes but it will also run up over the trunk lid for a little old school Mopar flavor. The previous Mopar branded cars featured blue body length stripes on the Pitch Black paint and while there were also options for Red or Silver stripes for the Mopar 10, the 2011, 2012 and 2013 models all came in black and blue only.
The last bit of information on the Mopar 14 Dodge Challenge offered by this first teaser image is a smattering of black trim on the low profile rear spoiler, around the taillights, on the Mopar gas door and it looks like this Challenger package might feature black wheels. Chrysler loves using black chrome trim and I would bet that the wheels, gas door, the grille and maybe even the exhaust tips will be black chrome. Finally, the Mopar 14 Challenger will most likely pack a loaded interior package with unique leather clad seats, a Mopar shift handle, a serial number plaque, Mopar door sills and other Mopar branded goodies.
The Mopar 14 Dodge Challenger will join the Mopar 10 Dodge Challenger, the Mopar 11 Dodge Charger, the Mopar 12 Chrysler 300C and the Mopar 13 Dodge Dart. With a distinct look inside, outside and under the hood along with a low production number – the Mopar 14 will become an instant collectable among Mopar lovers right alongside the previous Mopar-customized Challenger, Charger, 300C and Dart.
The decision for Mopar to use the Dodge Challenger again comes as a bit of a surprise as the Chrysler Group has shown off Mopar modified versions of the Jeep Wrangler and the Ram 1500 with similar modifications and the same black/blue paint scheme as the Mopar branded lineup. This led many enthusiasts to expect either a Jeep or Ram-based Mopar 14 so while some enthusiasts will be disappointed – I don’t have any doubt that the Challenger-based Mopar 14 will sell out in a hurry.