The 2015 Ford F150 in Silver
Patrick Rall's picture

2015 Ford F150 Sees Pricing Increases Across the Board - Some Huge

The introduction of any new generation of a popular vehicle is likely to come with a price hike so we knew that the 2015 Ford F150 would be sporting some sort of increase in pricing, but with the first pieces of the pricing puzzle announced, the new F150 lineup has gotten more expensive from top to bottom - with the most expensive models seeing the biggest increases.

The 2015 Ford F150 pickup will likely be the best performing yet most efficient half ton truck in the company’s lineup so we knew that the new models would come with some new (and likely bigger) prices. The first prices for the new F150 were released today and there have indeed been price increases and Ford has raised the price of every package in the current lineup, with the higher volume, lower price trucks seeing smaller increases while the pricier, higher end trimlines receive far more significant price hikes.

2015 Ford F150 Trimline Pricing

At launch later this year, the 2015 Ford F150 will be available in five trimlines: XL, XLT, Lariat, King Ranch and Platinum. We can expect more trimlines in the near future – including the next generation SVT Raptor and hopefully some sort of on-road performance truck (aka a new Lightning), but these are the models which will be offered at the dealership launch of the new 2015 F150. These prices are all include the $1,195 destination fee, which has remained the same for 2015, but few other figures have gone unchanged for the new model.

  • 2015 Ford F150 XL, Regular Cab, 6.5’ Bed, 4x2 - $26,615 – Up $395 from 2014
  • 2015 Ford F150 XLT, Regular Cab, 6.5’ Bed, 4x2 - $31,890 - Up $395 from 2014
  • 2015 Ford F150 Lariat, Extended Cab, 6.5’ Bed, 4x2 - $39,880 – Up $895 from 2014
  • 2015 Ford F150 King Ranch, Crew Cab, 5.5” Bed, 4x2 - $49,460 - Up $3,515 from 2014
  • 2015 Ford F150 Platinum, Crew Cab, 5.5” Bed, 4x2 - $52,155- Up $3,055 from 2014

While engine details were not included, I would guess that the XL and XLT come with the standard 3.5L V6 while the Lariat, King Ranch and Platinum will likely come with the 5.0L V8. With the big price jump between the XLT and the upper level models, I would expect that – like 2014 – the base V6 will not be available in the three most expensive models so there is more justification for the price hike from model to model. Keep in mind, those are all 4x2 models, so anything with four wheel drive will likely start at least a couple grand more.

The Most Popular Models See the Smallest Increase, EcoBoost Declines

While pretty much everyone is going to grumble about the fact that the entire 2015 Ford F150 is more expensive than the outgoing models, Ford pointed out that the XL, XLT and Lariat accounted for some 85% of current generation F150 sales. This means that the vast majority of 2015 F150 buyers will only be paying $400-$900 more, while those folks looking to spend more on their new half ton Ford truck will get hit with the biggest increase.

Best of all – or maybe the only good news pertaining to 2015 Ford F150 pricing – is that the uber popular 3.5L EcoBoost V6 option will see the price drop for the new model year. Adding this twin turbo mill to the 2015 F150 will cost buyers $1,995 – down $100 from 2014. It is a smaller decrease, but some decrease is better than no decrease and in the long run, we should just be happy that the bigger EcoBoost didn’t go up in price with the rest of the 2015 model year numbers.

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Comments

Wow. They're proud of them trucks. Sheesh.
I'm just wondering why the D&D charge is almost $1,200. I know the reasoning BEHIND D&D charges and why they're the same for each vehicle. But that's about $300 more than it probably should be. And let's be serious - how about dumping the whole 'rebate' game and just drop the MSRP accordingly. All that does is incredibly devalue a truck the second you drive it off the lot. (That's aimed at ALL manufacturers - if you have to bribe people to buy your product with huge rebates, maybe you ought to look at your product again...)
Considering what it could conceivably have cost Ford to convert to an aluminum body, I take the modest price increase at the lower trims as good news. It seems like Ford hiked the upper trim levels significantly in order to allow themselves only a small increase at the trim levels most people buy, which should help maintain both sales and profits. Smart move.
Purchased a loaded 2005 F-150 King Ranch for $39000 toward the end of 05. Today the 2015 King Ranch priced out at $63,000. Yes, there are a lot of extras, navigation, 3d cameras, etc. But my income hasn't gone up a dime. Your pricing me out Ford. I priced a 2015 GMC Sierra 2500 Denali 4x4. Sticker is about $65K. Who can afford these trucks? We are talking $1100 monthly payments plus insurance, fuel and maintenance. There simply isn't enough competition. All of the automakers just look at each others pricing and make sure they are within a few thousands of each other.
The average new pickup truck price (for consumers) has been roughly $40,000 this year. Your issue is the King Ranch package. All of the Cowboy Cadillacs have loaded up the features and boosted prices to match. Downgrade from the high-end model and prices become far more reasonable.
Why would I want to downgrade to an XLT. I was comparing apples to apples. The XLT today is in the mid 40's. It was in the low 30's in 2005. Ford is pricing the average buyer out of its higher end trucks.
I priced out a 2014 302A package last year in December during the end of year clearances. It would have cost me 37K all in. This year the 2015 is 47K. Little more than a couple hundred dollars increase. You know... about 10 grand difference. Even their basic trucks seem to be up 3 to 4k