Porsche’s Drive Subscription and Rental Program will now be adding the Porsche Taycan to its fleet of rentable models. The company’s decision seemed to be a no-brainer, as the vast majority of the program’s users are first-time Porsche customers, meaning they have already sparked interest in the rental business model.
Several other companies have started programs just like Porsche’s Drive subscription. The true benefit of the program is that it benefits both parties - the customer and the manufacturer. A company can introduce its newest product into the rental fleet and get real feedback from customers who own them, anywhere from a few days to a couple months.
The Porsche Drive Subscription has the same time flexibility as well, allowing customers to rent one or multiple cars at once for one monthly fee. And the German automaker’s ripest new move is tossing the Taycan into the mix.
How It Works
A program like ‘Drive’ is designed as a larger-scale test drive service, allowing normal people to hop into a low-mile product and see how they like it, or maybe just use it out of necessity. From the dealership, a Porsche Taycan 4S will cost you a tick over $100,000, and a Turbo S version starts at over $185,000.
Numbers of those magnitudes rarely constitute short-term thinking like a rental car does. But if you’re going to spend that kind of dough on a car, wouldn’t you want to see how it performs as a daily driver first?
The Drive Subscription program includes three different options for rental customers. The single-vehicle subscription, the multi-vehicle subscription and the “Accelerate Tier”, which acts as an even more perk-packed variant of the multi-vehicle subscription.
The single-vehicle plan costs $1,500/month, in which the Taycan will be offered exclusively for the time being. The multi-vehicle plan costs $2,100/month and the Accelerate subscription goes for $3,100/month. All of these subscriptions, except the three-month single-vehicle plan, will also require an activation fee worth $595.
The Taycan Will Still Cost More To Rent
Porsche announced that the Taycan, even though it will only be offered with the single-vehicle subscription, will cost more than the $1,500 flat fee of the normal plan. A Taycan 4S, which is priced at $103,800 new, will cost $3,250 per month. The $79,900 rear-drive Taycan that was recently announced for America, will cost a slightly more bearable $2,500 per month to rent.
This program may also work hand-in-hand with Porsche’s online vehicle portal, which is their newly-expanded marketplace for new and used car buyers. Porsche has already built rear-drive Taycans for the customers that ordered them, but the ones that will be used for the rental program could go directly into their used car inventory on the online portal.
This would make the used-vehicle certification process much easier, as the ex-rental cars would have already been getting official Porsche services for their entire lives.
Max Larsen is the Porsche reporter at Torque News. Since he was 15 years old Max was building old cars and selling them for profit, spawning his love for cars. He has been around Porsches his entire life. His grandfather had several 911s and he’s owned two Porsche 944s, which made the auto-shop class cars a lot simpler. Reading old car magazines and seeing press cars at shows gave him the passion to write and pursue the industry. He is currently studying Journalism at Western Washington University and writing for the racing team there locally. Follow Max on Torque News Porsche and on Twitter at @maxlarsencars. Search Torque News Porsche for daily Porsche news coverage by our expert automotive reporters.