On May 5, Porsche took to Australia to begin the Taycan’s newest venture into the market down under. In Sydney’s Darling Harbor, the Porsche team created a shimmering light and water show depicting the Taycan’s futuristic body to onlookers.
The nearby city skyline also played a role in the show, projecting the Taycan’s likeness on the side of a building to surround the thousands of people who gathered for the event.
Porsche has been itching to expand the Taycan into several international markets since the car’s initial release in Europe, America, and China. The overall success of both the 2020 sales year and the 2021 Q1 period showed just how many customers were willing to pay the premium price for Porsche’s first all-electric vehicle.
Porsche Loves Light Shows
The night event in Australia was made possible due to high-pressure jets placed in the center of the bay that sent a constant cloud of water mist around 60 feet in the air, allowing projections, 3D effects, and neon colors to light up the harbor.
A similar event was put on back in November 2020 in Seoul for the Taycan’s South Korean debut. An entire indoor exhibit was put on with hologram shows of the Taycan alongside holographic horses. A special truck with 3D holographic technology was also developed for the South Korea launch that drove through the city streets as bright blue images appeared and disappeared in the truck’s bed.
Australia Gets All Three Taycan Trims At Once
Unlike the South Korea launch, where the 4S was the only trim level being announced, Australia will receive the Taycan 4S, Turbo and Turbo S models immediately. In fact, Australians can order their custom Taycans right now on the Porsche AG website.
There is no current word as to when the Taycan Cross Turismo will reach Australia as Porsche’s press fleet has just started hitting American journalists.
Max Larsen is the Porsche reporter at Torque News. Since he was 15 years old Max was building old cars and selling them for profit, spawning his love for cars. He has been around Porsches his entire life. His grandfather had several 911s and he’s owned two Porsche 944s, which made the auto-shop class cars a lot simpler. Reading old car magazines and seeing press cars at shows gave him the passion to write and pursue the industry. He is currently studying Journalism at Western Washington University. Follow Max on Torque News Porsche and on Twitter at @maxlarsencars. Search Torque News Porsche for daily Porsche news coverage by our expert automotive reporters.