There you are, sitting in the potential new car you have been eyeing for weeks, months, or maybe even years. It is everything you dreamed. It smells fresh, it is quiet (or loud depending on what you are into), and overall it drives elegant.
It is no wonder you want it; everything about the experience is intoxicating to your senses. Out on the test drive, you can feel the road connect with you through the steering wheel. The car hugs the curves, and as you crack the throttle open, you feel a burst of excitement rush through your veins. You decide you want it and head back to the dealership.
The experience I have just described is not uncommon. Large car manufacturers know what will tickle your senses. They have honed in on you and found a way to market that new car, tempting you into buying it.
Have you ever wondered what makes a new car so darn tempting? Many factors go into marketing and getting you to buy, but there is one thing that most consumers do not realize. Where the rubber meets the road is where it counts.
If you have ever wondered about tires and your new car, it is time to learn. Take a look at what the dealer does not tell you about your vehicle when you buy it.
The OE Tires Are Meant For Your Driving Experience
Do you know what sells a car? The way the person behind the steering wheel feels when they get out on the road. Comfort or performance is what the consumer will feel when they get in and start driving.
One of the ways the car makers have found to enhance the driving experience is through the tires. Believe it; carmakers put tires on your new car that are softer to give you a smoother ride. The softer tire compound allows for a tight, crisp drive that feels like you are the king (or queen) of the road.
There is nothing wrong with this, but most people do not know it. They only know how they feel when they drive a new car.
There is; however, an issue having a car with softer tires. They can wear out much faster than you want them to. That is something that you did not sign up for buying a new car.
So why would car makers put on tires that wear out so soon? Is that not a lousy business? Not necessarily; it is marketing. So, how do carmakers choose what to put on your new car? Keep reading.
How Do Car Manufacturers Decide On What Tires Go On Your Car?
Many consumers are not aware of how did they end up with the tires on their car. Were they Michelin, Hankook, or Yokohama? How did Toyota, GM, or Ford decide those tire brands were the right ones? Why did you not have a choice in the matter?
It all comes down to one thing, price.
Think of it like this. If you had to buy millions of tires every year, would you not want to find the absolute best deal? Of course, if you were purchasing a million tires at $50 a tire, that is 50 million dollars. So what if you could buy a comparable tire for $45 a tire? Do you think a savings of 5 million dollars is worth it? Yeah, you and the carmakers both do.
It does not matter who built your car; there is always someone who works at the corporate level that is still negotiating a better deal. So depending on that deal, you could end up with Yokohama, Michelin, Cooper, BFG, or something else.
Again, nothing wrong here, but most people are not aware that is one of the main reasons tire brands are selected for your new car.
Car manufacturers are in the business of selling cars to make money. They know how to market a vehicle to you and sell you on the experience. There is nothing wrong with it; every car maker does it; you probably are not aware of it, is all.
Something to consider next time you are in the market for a new car is to take a look at the tires. If they are not the ones you want, see if the dealer will get you new ones as part of the deal. It never hurts to negotiate and get yourself into a longer-lasting tire.
I hope you all have a great week and enjoy your Turkey (if that is what you are doing). I will see you in the next story.
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Peter Neilson is an automotive consultant specializing in electric cars and hybrid battery technologies. He holds a Bachelor of Science in Automotive Service Technology from Weber State University. Peter can be reached on Linkedin and you can tweet him at The_hybrid_guy on Twitter. Find his page on Facebook at Certified Auto Consulting. Read more of Peter's stories at Toyota news coverage on Torque News. Search Toyota Prius Torque News for more in depth Prius coverage from our reporters.