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Toyota Prius Stays In Production Amidst Chip Shortage

While other car manufacturers are suffering, Toyota is winning. Take a look at how they kept going during a crisis.

There is a global shortage of computer chips, causing car manufacturers like Ford, Volkswagen, and many others to halt production lines.

Toyota, on the other hand, has kept moving forward. So what makes Toyota so different from other car makers out there? Some of the reasons they are still in business and going places are because they know how to build cars. But this goes beyond building cars; it is the DNA of Toyota that makes the difference.

The Toyota Production System
The Toyota Production System is more than simply producing an end product like a vehicle. It is the literal DNA of how everything operates inside that juggernaut of a company.

Toyota has processes and procedures that allow them to work closely with suppliers to have what they need when they need it. That particular part of TPS is called "just in time."

These in-place strategies allow Toyota to keep production levels going at all times. As a company, Toyota knows the cost of a stopped assembly line. Having everything you need when you need it is critical.

What Does This Mean for Prius?
Unlike other major carmakers, Toyota can keep hot-selling cars like Prius rolling off the assembly line. Prius is a car that needs to be in production right now because of how fuel prices are starting to surge.

Rest assured, Toyota has seen a potential crisis. It will keep pushing to have their products available for sale, and they will be on time.

2020 Toyota Prius AWD-e Silver Conclusion
Chip shortage or not, it takes a Tsunami (literally) to shut down Toyota from making vehicles. I have driven Toyota vehicles now almost exclusively for the past ten years. I have never once regretted doing so. I have been in and driven many other cars, but I have always come back to where I feel most at home, in my Toyota.

That is all for today. I hope you all have a good weekend and stay safe out there. Take a look at what lithium replacement HV battery tech can do for your Prius.

Check out this wild new battery tech that Tesla has and why it will forever change the auto industry.

Peter Neilson is an automotive consultant specializing in electric cars and hybrid battery technologies. He holds a Bachelor of Science in Automotive Service Technology from Weber State University. Peter can be reached on Linkedin and you can tweet him at The_hybrid_guy on Twitter. Find his page on Facebook at Certified Auto Consulting. Read more of Peter's stories at Toyota news coverage on Torque News. Search Toyota Prius Torque News for more in depth Prius coverage from our reporters.