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2 Reasons Now Is The Time To Get Your New Toyota Prius

With the holiday winding down, and the approach of a new year, now may be the best time to get a new Toyota Prius. Here is why.


If you woke up early on Christmas day and did not see a brand new (or new to you) Toyota Prius in your driveway, you may feel like me. Sad and a little bit heartbroken. There is good news though, now may be the best time to get yourself (or that particular person) the Prius they have wanted.

Here are two solid reasons why waiting after the holidays can bring huge savings when shopping for a new Pirus.

Reason 1: Post-Christmas/New Year Liquidation
I remember when I was working for my Toyota dealer back in the day. During those days before Christmas, it seemed as if there was a massive buying frenzy. People were in and out all the time, and many of them left with a new Toyota.

Toyota Prius on dealer lot getting sold

Post-Christmas dealers want to liquidate old stock and start the year fresh. Something to be aware of is every dealer is an independent franchise. That means that San Fransisco Toyota may offer you a better deal as opposed to your Toyota of Portland.

If your old Prius is on the fritz and you are just tired of fixing it. Maybe it is time to let it go, and what a great time of year to do that.

Reason 2: Toyotathon Is On
Many dealers are celebrating the year-end clearance by participating in the annual sale called Toyotathon. Dealers are giving crazy incentives to get you in through the doors and into a new Toyota vehicle.

2019 Toyota Prius Red deals of the season going on now

Some of the deals I have seen on Prius are to get the 2019 models off the lot. In Seattle, Toyota of Lake City is offering 0% financing for 60 months on a new 2019 Prius. Other deals have cashback rewards up to $2,500 for other arrangements.

If you have been considering getting into a new Awd-e Prius, now is a great time as well. $299 a month for a 2019 all-wheel-drive beauty can get you sailing down the road safely and secure in no time.

In the end, you may not even need a new Prius because they are so darn reliable. On the off chance that you are looking now is a great time to buy a 2019 or 2020 Prius and join us in the club on Facebook.

Thank you for reading, and I look forward to seeing you in the next story. Toyota Forges Ahead To Build A Better Prius With Solid-State Battery Technology

Watch the 2021 Toyota RAV4 Plug-in Hybrid Prime video presentation and click to subscribe to Torque News Youtube channel for daily automotive news analysis.

Peter Neilson is an automotive consultant specializing in electric cars and hybrid battery technologies. He holds a Bachelor of Science in Automotive Service Technology from Weber State University. Peter is also an Instructor of Automotive Technology at Columbia Basin College. Peter can be reached on Linkedin and you can tweet him at The_hybrid_guy on Twitter. Find his page on Facebook at Certified Auto Consulting