There is no disputing that Toyota RAV4 is the top selling SUV in the country. A big reason for this is the huge popularity of its RAV4 Hybrid.
This successful small hybrid SUV is known for long-term dependability, 40 miles per gallon combined, 219 horsepower, and a smooth and comfortable ride.
And there are multiple powertrains to choose from. You could buy a gasoline-only RAV4, the RAV4 Hybrid, or the RAV4 Prime.
RAV4 Prime is a plug-in hybrid electric vehicle, meaning you can travel on gasoline alone or with electric power. Drivers can go around 42 miles on one electric charge (perfect for commuting) and have 302 horsepower to work with.
With those outstanding qualities and choices, it is clear to see why 2023 Toyota RAV4 Hybrid was the top Toyota hybrid seller for the first half of 2023 (guess what was second).
But will it stay on top? There is a new challenger to the throne, and I think it deserves some consideration for top Toyota Hybrid.
2024 Toyota Grand Highlander
Grand Highlander is the longer (by six and a half inches) and more spacious version of the traditional Highlander.
Three different powertrain options include gasoline-only, Grand Highlander Hybrid, and the Grand Highlander Hybrid MAX. The MAX combines a 2.4-liter turbo four-cylinder with electric motor power to deliver 362 horsepower and 400 lb.-ft. torque.
Even tall adults with long legs can fit comfortably in all three rows (yes, even the third row). Cargo space is larger than Highlander, with 20.6 cubic feet behind the third row and 97.5 cubic feet behind the first row (the roomy Sienna has 101 cubic feet, for comparison).
2023 RAV4 Hybrid is Tops
So, for now, Toyota RAV4 Hybrid is clearly the best-selling Toyota hybrid. This is seen with the latest sales report from Toyota Motor North America.
And it should stay that way.
I wonder, though, if Toyota Grand Highlander might have a chance to overtake RAV4 Hybrid in sales – even if just for one month – sooner than later.
Toyota seems to be putting an emphasis on manufacturing a higher volume of Grand Highlanders than I expected. They seem to be available in many parts of the country, which is odd, considering we are still in a worldwide vehicle shortage.
The 2023 RAV4 and 2023 RAV4 Hybrid are still challenging to find at dealerships unless they are pre-sold to customers.
So, maybe based on a higher Grand Highlander volume and consumer excitement over a new full-family-sized SUV possibility, is this the end of RAV4 Hybrid supremacy?
Probably not, but I guess time will tell.
Time for Your Toyota RAV4 Comments
What would you choose between a RAV4, RAV4 Hybrid, RAV4 Prime, or Grand Highlander?
Thanks for reading everyone. See you next story.
Jeff Teague - I have been involved in the auto industry for just about 20 years. I enjoy learning and sharing the most up-to-date news and information.
My other talent is creating informative and entertaining automotive videos. I’ve been building and growing my Toyota YouTube channel “ToyotaJeff Reviews” for the last 8 years. I take pride in delivering informative automotive news, how-to information, and reviews.
My background serves me well with my writing. I hope you enjoy the news I bring you. Follow me on YouTube at “ToyotaJeff Reviews” and “AutoJeff Reviews”, Instagram at “ToyotaJeff Reviews” and “AutoJeff Reviews”, and TikTok at “ToyotaJeff Reviews” and “AutoJeff Reviews”.