2021 Toyota RAV4 Prime XSE Supersonic Red color profile view
Jeff Teague's picture

Shut Out: Most States Will Not See 2021 Toyota RAV4 Prime This Year

Only certain states will receive the all-new 2021 RAV4 Prime. Find out if yours meets the criteria.
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Toyota has done an incredible job producing and marketing its already wildly popular 2021 RAV4 Prime. This latest addition to the top selling RAV4 lineup has been billed as the fastest and most powerful RAV4 of all time.

People are excited and they should be.

Imagine your next Toyota RAV4 will be a plug-in hybrid electric vehicle (PHEV) that gets 94 MPGe fuel efficiency and can drive up to 42 miles without using any gasoline.

Oh, and did I also mention that it produces 302 horsepower and can reach 0-60 in 5.7 seconds?

People want one.

But can they get one?

2021 RAV4 Prime distribution

2021 Toyota RAV4 Prime Supersonic Red front end

According to multiple Toyota sources, RAV4 Prime models will only be distributed in 2020 to dealerships in states with ZEV standards already in place.

Zero emission vehicles, or ZEV, are ones that have the potential to produce no direct tailpipe emissions. Although they can still have a conventional internal combustion engine, they must be able to operate without using it.

Only 12 states out of 50 qualify right now as ZEV states.

What states will get 2021 RAV4 Prime?

2021 Toyota RAV4 Prime XSE Interior

It is speculated that only 5,000 of the 2021 Toyota RAV4 Prime will be built and distributed to dealerships by the end of the year.

It also sounds as if 12 states will have won the RAV4 Prime lottery, so to speak. The remainder of the country will be shut out.

West Coast zero emission vehicle states include California, Oregon, Washington and Colorado.

Qualifying states in the Eastern United States include Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Rhode Island and Vermont.

RAV4 Prime next steps

2021 Toyota RAV4 Prime XSE Supersonic Red profile view back end rear end

Again, Toyota has done a fantastic job promoting RAV4 Prime. The problem is that most of the people who have had a chance to get excited over the past several months will not have the opportunity to get one.

Probably the best suggestion I have is for interested buyers to contact dealerships in ZEV states to see about getting on a waiting list.

Most dealerships at this point will still have no idea how many RAV4 Prime vehicles they are being allocated for the remainder of the year. They will also not know if they are getting SE or XSE models. They certainly will not know what colors they will be getting.

Time for your thoughts on 2021 RAV4 Prime

One other option you have is to delay your search for the elusive RAV4 Prime until more vehicles are produced. Hopefully, this will be in the early part of 2021.

Another hope is that more states are included in the distribution plans rolling into 2021.

VIDEO: Learn about 2020 RAV4 XSE Hybrid buttons and controls in my thorough review.

What do you think? Do you have the RAV4 Prime at the top of your wish list? Is this the only vehicle you want, or will you consider a RAV4 Hybrid or another model?

Have you contacted any dealers yet about Toyota RAV4 Prime and what has been your experience so far?

Thanks for reading everyone. See you next story when I detail more about the new TRD Pro exclusive color.

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Comments

Awful if true.
My local dealer wants $10k over sticker. $51k for a model with few options. Pass.
Totally agree at 50K i would not a rav 4
I live in NC and was told that dealerships are getting only one. I hope I get lucky.
The irony of the ZEV states getting Toyota's hottest new product is that Toyota sided with the administration in opposing the rights of California to set its own air quality standards. The plain fact is that absent regulation the market would not have delivered the astonishing leaps in ICE technology and the incentives for EV breakthroughs that actually help the US become independent form foreign oil. Now, Toyota stands to benefit directly from this regulation. In addition its dealers will be making mad markups on the car and will sell every one they get.
Let them preserve it as a museum piece at near 50k per puppy. Not worth it
Only 5000 vehicles on 12 states. No even worth waiting.
Oh well, I'll have to wait until they're available in Florida. I did find one more thing out about it. The 0-60 time in electric-only mode is 9.2 seconds. Not bad for around town driving when you consider how much torque will be available from a dead stop.
I seriously doubt these will have instant torque like a real ev unless both the ICE and electric motors are working together, which will only last for about the first 30 minutes of your drive. Maybe not even then - 5.7 seconds isn't all that fast in the world of EV's.
Hi Jeff, I gave up on the Prime since I am in WNC but went with the XSE Hybrid. I wanted limited but loves the grey and black trim with black wheels - excited to have a new vehicle and my first Toyota, bummed I couldn’t get all the features and trim too. Alas, while I will miss the Prime, at least I had the 0% APR. thanks for all the time you put into your videos and blog. (Singing could use some work though LOL).
Just like Hyndai/Kia, you couldn't get one of these even if you wanted one. They are going to use it as an emissions compliance tool more than an actual product. Once people see the real world testing on the 0-60 time Toyota is flaunting no-one will want it anyway. The embargo is there for a reason.
Well, I wanted one and was ready to put the deposit down. Alas, I am also in WNC and it is looking like this is vaporware. It is really too bad as Asheville has plenty of charging stations around. As a single car family, a full BEV just isn't realistic yet. Need space for the kid and the ability to put a 2" hitch on for a 1UP bike rack. Most of our travel would easily be serviced by the 40 mile battery range but we do take longer trips that would make a BHV impractical. The Prime seemed to hit the sweet spot of space, range, and efficiency. I knew there would be competition to get one of these and it might be towards the end of the year but waiting until mid 2021 just isn't an option.
If you don't need AWD, you should look at either a Kia Niro or a Hyundai Kona. Both come in either plug in hybrid or full EV. Both have aftermarket hitches available for cheap. Both are more efficient than the RAV4 competition. Not real "pretty" though, for that you would have to get a Tesla Model Y if its in your budget.
Small followup: Just spoke to my local dealer. They don't expect to have anything to sell until next summer as it now stands.
Jeff, curious why you didn't list New Mexico on your list of states...I thought they met the CA emission requirements?