The Ford Motor Co. has reached a significant milestone in the life of the Mustang Mach-E. Two years ago, when the Mach-E was going into production, some observers noted that the automaker was being quite conservative in its production projections.
Mustang Mach-E Production Projections
Now, it looks like the projections were on the mark as the automaker produced the 150,000th Mustang Mach-E. Ford is targeting a global production rate of 270,000 vehicles. And, looking a bit further into the future, Ford predicts that it will build the Mach-E at a rate of 600,000 annually by late next year. The automaker believes it will hit 2 million annually in three years – a bit more than a 300 percent increase.
Thanks to the strong demand for the Mustang Mach-E, Ford is the number 2-selling electric vehicle brand in the country. Indeed, demand is so vital for the Mustang Mach-E that dealers report a turn rate of just 10 days (the turn rate is the time it takes to move a vehicle from stock).
Almost all of Mustang Mach-E's growth to date comes from customers replacing internal combustion (ICE) vehicles with electrics – more than 8 in 10 U.S. customers and 9 in 10 European customers – proving that Ford is creating electric vehicles that meet broad customer needs.
"When we put the pony on this Mustang, we knew we'd have skeptics. What we didn't quite know then was just how popular this car would become," said Darren Palmer, vice president, Electric Vehicle Programs, Ford Model e. "I love seeing Mustang Mach-E vehicles on the road and talking to customers, and I am seeing more and more of them."
Mustang Mach-E Market Growth Surprise
The growth of the markets for the Mustang Mach-E is also surprising. In the first year of the electric vehicle's production, it was available in 22 countries across the globe. Mustang Mach-E is available in 37 countries worldwide for the model year 2023. Ford said that the new markets for the Mustang Mach-E include:
- New Zealand
The 150,000th Mustang Mach-E was built at the Cuautitlán Stamping and Assembly Plant. Ford is upgrading the stamping plant so it can support even more customers.
"The plant is buzzing," said Deborah Manzano, Ford's director of manufacturing. "There's a new battery line, new chassis line, additional assembly line. We're literally maxing out the space to make more Mustang Mach-E vehicles. We most recently added a new paint shop, too. Nothing is standing still for long!"
Mach-E Has Won Awards
The Mustang Mach-E continues to prove its popularity winning awards and accolades, including the 2021 North American Utility of the Year, Edmunds' Top-Rated Luxury Electric Vehicle, and several more.
Marc Stern has been an automotive writer since 1971 when an otherwise normal news editor said, "You're our new car editor," and dumped about 27 pounds of auto stuff on my desk. I was in heaven as I have been a gearhead from my early days. As a teen, I spent the usual number of misspent hours hanging out at gas stations Shell and Texaco (a big thing in my youth) and working on cars. From there on, it was a straight line to my first column for the paper, "You Auto Know," an enterprise I handled faithfully for 32 years. Not many people know that I also handled computer documentation for a good part of my living while writing YAN. My best writing, though, was always in cars. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, etc. You can follow me on: Twitter or Facebook.