What does your electric car say about you?
• 15 passenger van – likely large family of home schoolers
• Pick up Truck – likely wears cowboy boots, likes country music and owns a gun
• Minivan – likely married with children
• Smart gas car – Likely works for Barnum and Bailey and wears a red nose and large red shoes.
Some EVs blend in, and some stand out. The EV driver is probably more concerned with range than perception. There are so many types of drivers but figuring out a stereotype for each car is almost impossible but let’s give it a try anyway.
For example: what do you think of when you see a person get out of a Tesla, or gets out of a Prius?
Where Tesla screams lets play, a Prius screams you’re all grown up now and retired.
So we have smart and sexy vs. dependable but boring. Now if Toyota put an Insanity Button inside a Prius would its image change? Would you have a different attitude toward that regening Prius ahead of you on the highway?
Maybe or maybe not. So what stereotypes are we creating for our Electric Vehicles? I’ve taken a stab at creating some consumer profiles for our favorite EVs we all know and love.
So here is my best guess by car:
• Tesla – IPO Teenager, innovator and ahead of their time.
• Nissan Leaf – Early adopter but can’t afford a Tesla
• BMW I3 – Loves to have status symbols, but can’t afford a Tesla
• I-Meiv – Thought this was hybrid, and didn’t know what Range was...buts its so cute!!!!?
• Electric Smart for 2 – A funny man, still has a red nose and entertains kids but accelerates quickly compared to the gas car Smart Driver.
Thus, as some judge us by the words we use, others judge us by the car we drive.