American Honda Motors continues on an unprecedented production and sales roll as “2015 The Year of Honda” comes to a close. looking to the numbers, American Honda Motor Company remains on course for an “all-time” annual sales record, with Honda CR-V, Accord and Civic driving the Tokyo Japan headquartered maker to record sales in their largest market, North America.
With success also comes change, and perhaps a handful of growing pains
"Honda to ramp up 2016 Fit production in Japan for U.S. export." While this news may seem just a bit counter as to mission statement, for a company that’s dedicated to regional parts sourcing, production and distribution, North America bound Honda Fit will now originate in Yurii, Japan. Honda after all is a World manufacturer.
In a world according to Honda
As shared with me be Honda’s Chris Martin: Canadian and European market demand and subsequent production of the manufactured in Celaya,Guanajuato, Mexico 2016 Honda HR-V crossover has pushed Fit production for North America, off the line and back to Yorii Japan for export to the United States. I tagged lagging Fit sales on cheap gasoline; Honda says no!
Honda's least expensive car
looking to the numbers: Honda Fit or City as it’s labeled in other regions of the world including India, Malaysia, etc, is manufactured in 10 plants and 8 countries throughout the world. Introduced to Japan in 2001, Fit sales broke the 5 million unit mark in late 2013. To date, 48,527 Fits have sold to happy consumers in the U.S. for 2015.
A quick turnaround for Honda’s Fit-World-Car
Manufacturing of Fit in North America was short lived, and restricted to the 3rd generation Fit, which first appeared in the U.S. June, 2015. Back when Torque News first reported on the all new Fit, reader and dealership response was very positive. I drove it, and was duly impressed by the new up-tick look, quality and new-found “magic seat” utility of Honda’s least expensive offering.
We want more Fit
As to 2015 and 2016 Fit: There simply weren't enough of them available to meet consumer demand. No reflection on the car. looking to dealership inventory, Fit, if not pre-sold prior to delivery, sells within days if not hours of arriving on the lot. Speaking to Honda, Acura sales manager Paul Casey of Kendall Motors Eugene, they’re sold out of 2016 Fit and expect the next built in Japan Fit to arrive sometime after Christmas.
The rest of the story
looking to November, 2016 Fit sales numbers, although off 50% from sales closed a year earlier, November sales indicators reveal an increase in dealership inventory as Honda works through the shipping logistics of importing this quality 5-door hatchback from Japan to the U.S. and points beyond. Honda predicts this uptrend to continue as 2016 Fit production is ramped up in Japan for export to the U.S..