2016_Honda_Civic
Parks McCants's picture

Honda looks to 10th Gen Civic to increase sales ‘Down Under’

As an international manufacturer and exporter of cars , light trucks and motorcycles, how is Honda Motor Company doing in Australia?

Although one does see the occasional Honda driving the roads of Australia and New Zealand, it’s not a huge market for the maker. Honda looks to the all new 2016 Honda Civic for increased sales down under.

According to Australia's Drive.com: Honda of Australia looks to the reinvented 10th generation 2016 Honda Civic lineup to increase sales in a market where Hyundai, Mazda and Toyota historically outsell the Tokyo based automaker.Consumer's sing praise for 2016 Honda Civic.
2016_Honda_Civic

In quoting Honda Australia Director Stephan Collins, while attending the recent 2016 Honda Civic Sedan reveal: "This year we'll sell 40,000 cars, next year we'll sell 50,000 cars – a lot of it has to do with Civic – that will be a big part of taking us from 40,000 to 50,000," states Collins..

"The expectation is pretty high – it's the biggest segment in the country, it's an iconic name within the industry and Honda. "If that's pressure I guess there is a bit of that,” say’s Collins.

Of course he’s referring to the compact car segment in a country where the majority either options to purchase a compact car or light truck -- such as the best selling in 2016 Ford Ranger or Toyota Hilux. Read our 2016 Honda Civic extended drive review here.
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Honda will sell over 5 million cars and trucks worldwide in 2016

To put Australia's yearly sales volume into perspective, a great year for Australia’s auto industry is 1.3 million units, a bit less than American Honda Motor Company’s sales volume in the U.S.. We discover the “world compact car” platform Civic in Malibu, California.

None the less, Honda wants a bigger piece of the Australian market,, and looks to the sales record setting 2016 Civic sedan, coupe and near future Honda hatchback to take that market to a new level.

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