Chevrolet Orlando sales to start March 2 in Korea

GM Korea began its Chevrolet product offensive today by creating a brand new segment with its all-new seven-seat Active Life Vehicle (ALV), the Chevrolet Orlando, at “Chevrolet Town” in the heart of Seoul.
Advertisement


What is an ALV? It’s – part MPV, part crossover – breaking the rules of a historically conservative segment.

According to the GM media statement Orlando makes a statement and stands out from the crowd. It is the perfect vehicle for today’s modern family and combines fun, entertainment and relaxation all in a single package.

We are carving out a new segment in the market with the Orlando,” said Mike Arcamone, President and CEO of GM Korea. “The Orlando not only brings great value for money to modern families on the move, but also brings something fresh to the domestic market – a certain function with attitude, as we put it.”

Arcamone added, “The new Orlando ALV will draw people to the Chevrolet brand. It has a key strategic role to play in Chevrolet’s aggressive product offensive in Korea as we kick off an ambitious eight-product launch program that will span the next nine months.”
The product name, Orlando, also conveys the family-oriented character of the vehicle by creating a connection to a popular family destination in the U.S. state of Florida.

Bold crossover styling that is distinctly Chevrolet

Chevrolet's new ALV has a bold look, with its low roofline and crossover-inspired silhouette, while retaining the distinctive and recognizable Chevrolet “face” depicted by the split radiator grille and bow-tie badge.

Functionality, 7-seater versatility and ample space

While the exterior of the new Chevrolet Orlando is sure to attract plenty of attention, the interior, too, features many of the latest design cues from Chevrolet such as a Corvette-inspired dual cockpit and ambient blue backlighting in the center console.

Distinctive design is nothing without well-thought-out functionality. The “theater-style” seating arrangement of three rows of seats, the generous load area and the numerous storage solutions will also grab the attention of family motorists.

A 2.0 diesel option

You got that right. Chevrolet is willing to place diesel engine in Korea before any offering in America, which just seems wrong. One has to wonder who is really making the powertrain decisions.

About GM Korea Company

GM Korea is Korea's third-largest automotive company, and represents one of GM's largest manufacturing, design and technology hubs. It operates five manufacturing facilities in Korea as well as an assembly facility in Vietnam. In 2010, GM Korea sold domestically and exported more than 1.84 million vehicles, including CKD products, primarily under the Chevrolet brand. GM Korea produces one out of every four Chevrolets sold worldwide. It provides market- and brand-specific vehicle kits for assembly at GM facilities in China, Uzbekistan, Mexico, India, Colombia, Russia and other countries.

-----------------------
About the Author: After 39 years in the auto industry as a design engineer, Frank Sherosky now trades stocks and writes articles, books and ebooks via authorfrank.com, but may be contacted here by email: [email protected]

________________________________________________
Additional Reading:

GM disrespects American taxpayers with bonus offers
Cella Energy achievement may make hydrogen fill-up a reality
EIA projects gasoline retail prices to average 3.15 per gallon in 2011
Auto industry compromise with expensive EVs fails the masses
Not so fast with that government apology to Toyota, Mr. Cavuto


Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.