WRX STI Fans Love WR Blue, WRX Enthusiasts Not So Much

Subaru WRX STI fans seem to connect with the brand’s rally heritage and it’s reflected in the color of the new performance sedans they buy. WRX enthusiasts pick another color as their favorite. What colors do WRX/STI enthusiasts buy the most?

The breakdown of the color composition ratio percentages for the performance-tuned WRX STI and sport-tuned WRX is interesting. Most performance brands sell more red or black performance cars, but Subaru sells many more WR Blue Pearl WRX STI performance sedans than the other 5 colors. Here’s the color composition ratio.

WRX STI color composition ratio

Here’s the percentage of sales for each 2018 Subaru WRX STI color that is offered (Japan percentages). WR Blue Pearl (46 percent), Crystal White Pearl (24 percent), Crystal Black Silica (14 percent), Ice Silver Metallic (7 percent), Dark Grey Metallic (6 percent) and Pure Red (3 percent). (Lapis Blue Pearl is not offered in Japan). There’s a reason why WRX STI buyers are drawn to the WR Blue Pearl more than the others. It’s because of the WRX STIs rally-bred heritage.

When it comes to the top auto colors, what is most popular with buyers of the 2018 Subaru WRX is surprising. The World Rally Blue (WR Blue Pearl) is not the most popular, and it’s second from last in popularity. Red is associated with sporty performance cars, and you see lots of red sports car, but it’s the least favorite among WRX buyers. WRX enthusiasts in Japan choose white more than any other color.

WRX color composition

The color composition for the WRX sports sedan is much different than WRX STI. Here’s the breakdown: Crystal White Pearl (39.2 percent), Chrystal Black Silica (20.4 percent), Dark Gray Metallic (19.7 percent), Ice Silver Metallic (9.5 percent), WR Blue Pearl (8.9 percent), and Pure Red (2.3 percent).

The color composition is very similar in the US. If you see many more WR Blue Pearl 2018 Subaru WRX STIs on the road than any other color, it’s because of Subaru’s rich WRC history and STI buyers identify the car with it. You will see more white and black 2018 WRX performance cars on the road. When it comes to the top auto colors, WRX STI fans and WRX enthusiasts couldn’t be more different.

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Photo credit: Subaru of America