Will Loyal Customers Give New Subaru Forester Enough Love?
Even though Subaru of America is riding 80 consecutive months of growth, the Japanese automaker’s profits are dropping. Subaru needs their loyal customers to give the all-new 2019 Forester enough love to help get things back on track. Subaru Corp reported on Monday, its lowest quarterly profit in over five years, driven by a slump in global demand for its popular Forester SUV.
A report from Reuters says Subaru’s operating profit fell 51.8 percent in April-June from a year earlier to $517.38 million, as the smallest Japanese automaker has the need to rely on more sales incentives in the US. Subaru is offering 0% financing on all new 2018 Forester, Outback, Impreza, and Legacy nameplates also weighing on Subaru’s bottom line.
U.S. sales of the popular Subaru Forester fell in the last 7 months as customers held back from buying the small all-wheel-drive SUV until a revamped model is launched this fall. Forester is off 10 percent for the year, with 93,036 units sold compared with 103,240 during the same period last year.
Subaru needs their customers to respond well to the newly-remodeled Forester. Tom Doll, President and CEO of Subaru of America says, “We’re thrilled to see the ongoing excitement around the 2019 model year vehicles and look forward to upholding this momentum by continuing to deliver safety, versatility, and reliability to our loyal customer base.”
The all-new 2019 Subaru Forester doesn’t get radical changes on the outside but gets a total revamp underneath. The new Forester gets a new 2.5-liter Direct injection boxer engine, an updated suspension, improved body stiffness which will translate to better stability than the outgoing model, and a lower center of gravity for less body lean in the corners. It will also have more room in the interior.
Subaru needs the newly-remodeled fifth-generation 2019 Forester to show up big in the U.S. and around the globe. It arrives at U.S. showrooms this fall.
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Photo credit: Subaru Global