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Why Subaru Doesn’t Offer No-Interest Financing Longer Than 63 Months On Forester

Why doesn’t Subaru offer no-interest percent financing longer than 63 months on 2020 Forester and Outback models?

Many automakers are offering no-interest financing on cars to get things moving again. Buick offers zero-percent financing for 84 months, Dodge offers it for 72 months plus $1,500 bonus cash, Hyundai gives 72 months plus $1,000 bonus cash and no payments for three months, Chevrolet offers no-interest for 84 months plus no payment for four months, and then Subaru offers the 2020 Forester, Outback, Ascent, Impreza and Legacy models no-interest financing for only 63 months.

Why doesn’t Subaru offer zero-percent financing longer than 63 months?

In a recent interview, President and CEO of Subaru of America Tom Doll explains why they don’t offer the same 72 months or even 84 months as other automakers. Doll says they look out for the customer now because they will see them in 4 or 5 years when they return to trade the all-wheel-drive vehicle in.

2020 Subaru Forester

He says if they offer longer deals like some automakers, going beyond 63 months it’s not good for the customer. “When they return we want to make sure they have equity in their trade. We don’t want them to owe more than the car is worth, or their payments will be too high.”

Subaru also keeps inventory levels low on all its new vehicles which contribute to higher resale values which benefit the customer. The Camden, N.J. automaker also offers the lowest incentives and rebates of any automaker. Automotive News says the average manufacturer incentive per vehicle in January was $4,200 for SUVs and $3,952 for cars. Subaru’s incentive or customer rebate per unit is just $1,017, the lowest of any automaker.

2020 Subaru ForesterHow do I get the best deal on a Subaru?

Subaru of America does not allow its retailers to advertise prices below the invoice due to strict advertising rules. Even though Subaru offers the lowest incentives, you can still get a good deal on the most popular 2020 Forester, Outback, or Crosstrek models.

It’s best to cross-shop different Subaru retailers in your area or even out of state. You may be able to get a better deal from one who has more inventory to move or a larger retailer in another state. Many will even ship the car to you for a small fee. It could be worthwhile to drive there and pick it up yourself.

Don’t be afraid to ask the salesperson for extra incentives. You won’t get them if you don’t ask. In addition to the no-interest financing for 63 months, you should also ask the dealer about Subaru’s deferred payments for up to 90 days. You might be able to get extra accessories on a 2020 Subaru Forester, Outback, Crosstrek too.

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Denis Flierl has invested over 30 years in the automotive industry in a variety of roles. All of his reports are archived on our Subaru page. Follow Denis on Facebook, Twitter, Instagram, Subaru Report. Check back tomorrow for more Subaru news and updates at Torque News!

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Photo credit: Subaru


Eazy (not verified)    November 24, 2020 - 8:11PM

This was a very helpful article in helping me on my car purchase search. Thanks for taking the time to flesh out a confusing part of the market.