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Why The New Subaru Outback Appeals To The Most Age Groups

Who is buying the 2021 Subaru Outback, 2021 Crosstrek, and 2021 Ascent? See why the Outback appeals to the most age groups.


Should you buy a 2021 Subaru Outback, 2021 Crosstrek, or 2021 Ascent? They are three different-sized models, but it’s not as easy as picking the correct size. A new study from Consumer Reports (by subscription) reveals the cars, SUVs, and trucks that are the most popular with most buyers. Surprisingly, the 2021 Subaru Outback appeals to the most age groups.

CR says new vehicles that inspire the strongest loyalty, are fun to drive, reliable, deliver excellent fuel economy, or provide a high-tech, luxurious driving environment are the most appealing to more generations.

2021 Subaru Outback, features, specs, pricing

The different age groups are Generation Z (6-24 years old), Millennials (25-40), Generation X (41-56), Boomers (57-75), and the Silent Generation (76-95). The Tesla Model 3 appeals to all five age groups, the most of any vehicle. The 2021 Outback is next, appealing to three age groups, Generation Z, Millennials, and Generation X.

CR says the 2021 Outback is a wagon but offers the utility and capability of a midsize SUV and appeals to many age groups. “The Outback has a solid feel, with a very comfortable ride that outshines even some luxury SUVs. The high ground clearance and standard all-wheel-drive help make the Outback ready to tackle light off-road duties. We were impressed with its handling agility in our accident-avoidance maneuver, which simulates swerving around a vehicle or an obstacle in the road.”

2021 Subaru Outback, features, specs, pricing

What is the price of the 2021 Subaru Outback?

The 2021 Outback comes in seven trim levels, base $27,845, Premium ($30,095), Limited ($34,645), Onyx Edition XT ($36,195), Limited XT ($38,545), Touring ($39,045), and Touring XT ($40,995). Pricing includes $1,050 destination.

What is the fuel mileage of the 2021 Outback?

The EPA fuel mileage rating of the 2021 Outback XT 2.4-liter turbo is 23/30 city/highway mpg and 26 combined mpg. The estimated fuel economy of the standard 2.5-liter engine is 26/33 mpg city/highway and 29 combined mpg.

The 2021 Subaru Crosstrek and 2021 Subaru Ascent both appeal most to Generation Z and Millennials. It is not a surprise the sporty Crosstrek small SUV appeals to the youngest age groups. It is surprising the Ascent 3-Row family hauler appeals to the same more youthful generation of buyers. It’s the largest vehicle Subaru makes. You would think Gen X and Boomers would be the likeliest to buy the Ascent.

The 2021 Subaru Outback, 2021 Subaru Crosstrek, and 2021 Subaru Ascent all have a loyal following, but the Outback seems to have appeal across the most age groups.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru


Joan (not verified)    May 11, 2021 - 8:04PM

SO TIRED of seeing Subaru stories on here!!! Quit advertising for them! I was going to get an Outback recently, until I saw how cheaply made their sunvisor is! You're building a bad reputation for yourselves!

Lee Schmitz (not verified)    May 25, 2023 - 6:37PM

There is absolutely no reason to be surprised that Millennials are attracted to full sized family haulers. Millennials are in our 30s and 40s, and most of us have (GASP) families! Whoever wrote this is not good at doing their research, and is making the predictable mistake of lumping Millennials and Zoomers in together.