Why Millennials are Already Flocking to the New Subaru Impreza
Subaru said they wanted to attract new buyers with the new 2017 Subaru Impreza and it’s already working. The new Impreza is just now making its dealer launch in Japan and the new compact is already attracting new buyers who never purchased a Subaru before. Subaru Japan says the new Impreza pre-orders revealed more than half of Impreza’s orders came from buyers new to Subaru.
This is exactly what Subaru was hoping for when they spent $1 Billion on Impreza’s nearly complete remodel. The money was spent on the new Global Platform that underpins the new sedan and 5-Door compact. The big investment will also go to update all future Subaru models.
Higher numbers in the US
In the US, sales to first-time Subaru buyers is even more than Japan. Subaru of America says here in the U.S., 60 percent of Subaru’s buyers are new to the brand. That is an incredible number when it comes to attracting new buyers to an automakers showrooms. Subaru has done it by building new quality vehicles like the 2017 Impreza, and with very effective marketing.
Subaru has definitely hit on the right formula that has made the small Japanese automaker successful. It looks like the new Impreza will continue Subaru’s record sales march as it just now makes its dealer launch in Japan. It will be hitting US dealer showrooms later this year.
Subaru targets millennials with new Impreza
There is an estimated 80 million millennials in the U.S. alone (age 18-35), and Subaru estimates 6 million of those fit their target demographic to buy the newly-redesigned Impreza. Look for even more first-time buyers checking out the new 2017 Subaru Impreza in the U.S. when it arrives later this year.