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Tired Of Subaru’s Minimal Styling Updates? 2 Ways You Benefit

Subaru introduces the refreshed 2023 Outback midsize SUV with minimal exterior design changes. Why does Subaru remain ultra-conservative with its vehicle designs?


Have you ever wondered why Subaru doesn’t change their exterior styling much when they refresh or give Forester, Outback, Crosstrek, Ascent, and other vehicles a complete remodel?

Subaru has been criticized for its conservative styling over the last two decades, and things have not changed. Look at the 2023 Subaru Outback refresh as an example. Subaru gave the 2023 midsize SUV a refreshed front fascia, a different grille, redesigned LED headlights and fog lights, and a more rugged front bumper cover. There are no changes to the rear of the new Outback.

2023 Subaru Outback features, upgrades

Why doesn’t Subaru Corporation ever completely change the look and design language of their all-wheel-drive vehicles? Why don’t the new models look like the concept cars they bring to the auto shows?

Subaru’s conservative exterior styling

It’s no surprise the 2023 Outback looks similar to the outgoing model. The exterior design language will remain conservative with all models, not just the Outback. The automakers’ design changes will be minor because the Japanese automaker doesn’t like to take risks. They know that keeping the models the same is safer than making drastic changes.

2023 Subaru Outback features, upgrades

Improved visibility

The next-generation Forester has been criticized for its conservative styling with its boxy design. Subaru Corporation keeps the design plan for its excellent outward visibility. While other car brands bring out new sleek SUVs, Subaru says they do it so customers can have an improved view of the road and better visibility to see other vehicles around the car.

Timeless Subaru look

Another benefit for customers is Subaru vehicles don’t seem to age much from the previous generation to new-generation models. This keeps the value of their all-wheel-drive vehicles higher than other automakers who make more significant changes to their SUVs.

Subaru owners won’t mind driving their vehicles longer because they don’t look as outdated as other car brands.

More new Subaru remodels coming

The remodeled Subaru Crosstrek, Forester, and Outback will receive some updates, but don’t expect wild exterior design changes. They won’t look significantly different from the outgoing models, but they will benefit new model buyers and owners of previous generations. The 2023 Crosstrek will get a complete remodel, the 2024 Subaru Forester and the 2025 Subaru Outback will get a complete redesign.

You Might Also Like: Why The Subaru Outback Wilderness Gets Left Off The List Of Some New 2023 Upgrades

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA