Mercedes-Benz brought 10 custom-wrapped 2015 C-Class cars to Miami and they made a huge splash at the summer’s hottest pool party. This all took place in Miami Beach for the Mercedes-Benz Fashion Week Swim event. The event took place from July 17-21 and the new C-Class was the center of attraction along with 10 iconic swimwear designers who showed off their new 2015 swimwear designs.
But what made this event so unique was the way each swimwear designer wrapped a new Mercedes-Benz C-Class in the same design that their models were wearing for the event. Mercedes-Benz was celebrating the 10th anniversary of Mercedes-Benz Fashion Week Swim and to celebrate, Mercedes-Benz had ten new 2015 C-Classes custom wrapped by the ten swimwear designers. Mercedes is using this event to showcase their best-selling car in the lineup.
The C-Class has had a remarkable run
The C-Class has seen over 2.2 million customers purchase a C-Class saloon, estate or coupe since 2007. But will it continue with the new 2015 C? It very likely will, because this new C-Class is even better than the previous generation, and by far the best C-Class ever. The new C-Class is by design, a strategic part of the Mercedes-Benz 2020 growth strategy. Along with new models like the CLA and GLA compact luxury models, the new C-Class is a big part of the Mercedes plan for growth.
What makes the new 2015 C-Class special?
Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars Marketing & Sales sums it up pretty well. He says, “The new model provides new dimensions in terms of technology, ecology, comfort, high-class appeal, driving pleasure and also a sense of spaciousness.”
Mercedes is planning on the new-generation 2015 C-Class to be a big success around the globe. They are producing the luxury sedan in four locations and on four continents within a period of six months. It will roll of the assembly line in Bremen (Germany), East London (South Africa), Beijing (China) and for the first time also in Tuscaloosa (Alabama, USA).
The new 2015 Mercedes-Benz C-Class makes its dealer launch here in the U.S. in September and it wasn’t the only model at the Mercedes-Benz Fashion Week Swim. Both off and on the runway, the fashion world’s luminaries showed off looks from the summer’s hottest pool party. These 10 new 2015 C-Class look good in their new wraps.
Other 2015 Mercedes-Benz C-Class stories of interest.
The global 2015 Mercedes C-Class will stay the volume leader
Take a closer look at the 10 Mercedes-Benz C-Class models and the rest of the summer's hottest fashion show in this video.