2022 Subaru Forester
Denis Flierl's picture

Subaru Sets Its Sights On The U.S. - An All-New Forester Like SUV May Be Coming

Subaru plans to grow market share in the U.S. and may bring new all-wheel-drive models like the 2021 Forester SUV for its customers. Check out what Subaru has planned for 2021 and beyond.
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There is good news for Forester, Outback, Crosstrek, and Ascent shoppers in the U.S. But the rest of the global markets won't be so happy. In a recent interview with Automotive News (by subscription), Subaru Corporation CEO Tomomi Nakamura says Subaru will put most of its focus on the U.S., where the automaker sells approximately 66 percent of its all-wheel-drive cars.

Subaru of America and its customers will benefit from the automaker's success in the U.S. market. Subaru Corporation is putting more resources and sets its sights on U.S. customers and their needs. Here is what Subaru has planned for 2021 and beyond.

2022 Subaru Forester

Nakamura told AN, "For example, one month's sales in the U.S. is the same as half a year's sales in Japan. So the U.S. market is where we're putting a lot of resources. We don't have the leeway to put more resources into other markets. It is difficult for us to push sales growth in other markets."

What does it mean for customers in the U.S.? They will get new models like the Ascent 3-Row SUV and the Outback XT with the 2.4-liter turbocharged engine. The Outback XT is not sold anywhere around the globe. You can read our new report here.

2022 Subaru Forester

What Subaru has planned for 2021 and beyond

Subaru gets about 66 percent of its volume from the U.S., and that number will grow as the Japanese automaker sets its sights on North American customers. In 2021, Subaru plans on increasing its market share in the U.S. with its current models.

In the interview, Nakamura says Subaru of America's focus is on market share and not the number of sales. Subaru's current market share in the U.S. is 4.3 percent.

"So we're looking at a five percent market share. That would be the target to hit, not the absolute number. We are putting the U.S. market first. That is not going to change," he told AN.

In 2021, Subaru will launch the all-new second-generation BRZ sports coupe in March and the redesigned WRX performance sedan in the fall. They will get complete remodels with new engines and architecture. Forester will get a refresh and possibly a new 1.8-liter turbocharged engine. Please read our full report here.

2022 Subaru Forester

The next new model is an all-electric SUV

Subaru and Toyota will collaborate on a new all-electric SUV coming in 2022. It will be about the same size as the Subaru Forester and will be distinctly Subaru.

Nakamura says the partnership with Toyota gives them access to new technology. "They have a lot of knowledge of electrified vehicles. So we thought working with Toyota would allow us to introduce an EV or hybrid faster. We can absorb Toyota's knowledge."

The new Subaru all-electric SUV will be a compliance car for California emissions. The Subaru EV will likely be available in limited quantities and markets like the 2021 Crosstrek Hybrid.

New AWD SUV models may be coming

Subaru may bring a new all-wheel-drive model about the size of the 2021 Forester. Subaru is not forthcoming about its future models, but Nakamura says," For example, consider the small SUV segment, where we have the Forester."

The 2021 Subaru Forester is the brand's top-selling model in the U.S., and there is room for more growth in the hot small SUV segment. Nakamura is not revealing Subaru's plans but gives the nod to new models coming.

He goes on to tell AN, "If the crossover segment keeps growing, maybe there is the possibility to have two models in that same segment. We can change their characteristics and sell them to different customers."

2022 Subaru Forester

He says, "Nothing has been decided. But we want to keep a close eye on what's going to be taking over the losing segment share of passenger cars. And there may be some possibility there. We can't say we have any plans at this point. But it's something we're constantly thinking about."

Before Subaru brings any new models like the 2021 Forester compact SUV for U.S. customers, the automaker concentrates on vehicle quality. Check out a new report on what Subaru is doing about its quality issues.

You Might Also Like: 5 Features The New Subaru All-Electric SUV Must Have For It To Be A Home Run

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

Subaru Report - We’ve got you covered! Check back tomorrow for more unique, informative SUBARU news, reviews, and previews you can trust.

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Comments

My wife and I are very interested. We own three Subarus as I write, but the current Subaru Forester seating does not allow my wife's feet to touch the floor in the passenger seat. No sale! Hopefully, Subaru is more considerate in their new design.
They should just bring the leverog to the US.
I'd be happy id they just made a car where maintenance was less intensive (differential fluids changes, intake valve maintenance, ect.) everything WORKED! The "favorites" menu on my 2019 Forester's multifunction display still does not hold customized presets - the dealer says it's my problem.
Looks too small to fit dogs in the back.
Maybe the brilliant minds at Subaru can invent a clock which can be easily changed? Love my Forester, but they gotta fix this annoyance.
seriously? Can't set a clock?
i like subaru so much.i have XV in Turkey for 7 years. One important problem is ,,,, hub ball failure.... 2 times in mu subaru... Why??? And i have speed control buttons failures , horn failures... Plase help me Subaru
They need to think about a pickup truck. I've owned Subarus for almost 15 years. I sold my last new Subaru (2015 Legacy 3.6R) for a Honda Ridgeline. I'm at a point in my life where I needed more functionality than what their sedans and SUVs offered. The Ascent was just being introduced but not yet on the market, and I was looking more pickup than three rows crossover. I have hobbies but not a big family. The Ridgeline seats 5 comfortably and still hauls stuff in the back. It gets better mileage too. The Ridgeline is such a compelling package it's incredibly hard to go back to Subaru. It doesn't help the Honda awd system (well, the SHAWD at least) is a better system than Subaru's. It makes Subaru's system feel very dated and sluggish in comparison, and for an AWD marketed company, that's bad. Honda's hydraulic torque vectoring is better and significantly faster than the pure ABS based Subaru system. Honda's faster with transitioning power to the rear and faster with ABS functions, to the level where you barely notice it. Again, Subaru's systems feel a lot more sluggish and old generation. In the Subaru I also hated that I had to turn "off" traction control in the snow to make the center clutch pack lock and improve driving stability. Otherwise it had too much front bias where it would wash out the front in understeer when accelerating or just get shoved around a lot (because open diffs). Subaru minimally needs to put a rear viscous diff back in our better a helical. Heck, do helical front and rear and just match what the STI uses. The STI 6 speed package feels awesome in the winter, but that's the advantage of real LSDs. Even without any ABS or stability control, it's a more stable, planted, and capable setup and is still my favorite. I really like the Honda SHAWD package, super good (other Honda AWD systems...meh). But, I'll always take good old fashioned mechanical limited slip diffs any day. Subaru needs a truck and they need the STI diff package in it. It's the only way I'd see myself getting back into Subaru. Well, the new BRZ is tempting as a second car...
Luckily we got into the car shopping game in late 2020 just in time for the Ascent 2021s to come out. We needed a 3-row for kids and fido and friends but knew the scenario was going to be 75% of the time 3rd row down. As I researched I saw 2019 and 2020 models had battery, brake, and transmission issues and TSBs but 2021 had fixed all those for production. I guess what the CEO said is true that quality is coming back in 2021 forward. Time will tell but so far thrilled with the 2021 Ascent.
When will new Forester or Outback come out with hybrid ones. I will wait until next year. If they don't show up, I will buy a Toyota RAV4 hybrid instead.
I want a hybrid forester.