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Subaru’s Hot Sales Streak Ends But It’s Not All Bad News For You

Subaru’s sales streak ended after 93 straight months because they had very few cars to sell customers. See why it will be improving now.

Subaru of America’s amazing yearly, month-over-month sales streak of 93 consecutive months came to an end in September. If you tried to buy a new Subaru Forester last month you know why. Customers also found there are no more 2019 Outback 2.5i or 3.6R models left. The good news is, the all-new 2020 Subaru Outback has arrived at dealer showrooms for you to test drive. New 2020 Subaru Forester models are coming in slowly.

The reason why Subaru of America’s impressive 93 consecutive months came to an end last month was that dealers had the lowest inventory levels in over a year. We talked to a large dealer near Denver, and he told us they had virtually no 2019 Forester models to sell and they sold their remaining inventory of 2019 Outback models before the month ended. Every model in the Subaru stable had negative sales last month compared with September 2018.

2020 Subaru Forester

It’s because Subaru has stopped all 2019 model production and is ramping up its new 2020 Forester, Outback, Legacy, and Ascent assembly at their two plants. So don’t feel too sorry for the Camden, N.J. automaker. Subaru has sold a record 525,329 vehicles, up 4.4 percent compared with the same period last year. They are still on track to hit 12 consecutive years of sales increases in 2019 which is even more impressive in the current slowing U.S. automotive climate.

This is not unusual for Subaru as the Japanese automaker likes to keep inventory levels low. But that’s not good for customers, because it means longer wait times to get the exact model and color you want. Subaru trimmed down 2019 Forester levels to make way for the 2020 model change this fall. Forester is produced at the Gunma factory in Japan, and it has taken longer for them to arrive.

The new 2020 Subaru Ascent 3-Row, 2020 Outback SUV, Impreza, and Legacy are all made in the US plant in Indiana and they are arriving quicker. If you are looking for one of the new 2020 models, you can likely get the car you want now. If you want a 2020 Subaru Forester, you might have to wait longer. Keep in mind every dealer has a wholesale internet buyer who can help you track down the model at another Subaru dealer if they don’t have it.

You Might Also Like: 2 Ways New Subaru Forester Checks The List For Fitting Your Car Seats Best

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Photo credit: Torque News, Denis Flierl


Digitaldoc (not verified)    October 3, 2019 - 12:27PM

Nothing is ever so simple as one reason for anything. Perhaps we should also mention the significant drop in Crosstrek sales or the consistently underperforming Impreza sales so other factors contributing to low sales numbers.

Michael Breaux (not verified)    October 3, 2019 - 9:12PM

I own 2017 outback 2017 and I wished it upgraded console for usb plug for backseat. I ask service department and sorry we don’t do that. My outback is only two years old

Tammy (not verified)    October 3, 2019 - 10:39PM

I was in a bad car accident years ago and I can't afford to get a new car but i need a car that protects me from what had happened to me from my bad accident years ago. My friend told me the Foresters are the best SUV for me. I can't afford it.

Lou (not verified)    October 4, 2019 - 12:58PM

I was going to get the Forester, but without the turbocharge opton, it is either an Outback with the turbo engine or a different brand.. UGH...