Subaru’s Average New Model Price Jump Doesn't Tell The Whole Story

In June, Subaru of America was one of the few automakers with an increase in sales over the same month in 2021, and the Camden N.J. automaker is getting more profitable. A new Kelley Blue Book (KBB) report reveals that 2022 Subaru Outback, Crosstrek, Forester, and other Subaru model prices are going up. But it doesn't tell the whole story.

How does Subaru's average price compare with other automakers?

KBB says new luxury vehicle prices helped the auto industry set a record in June. According to recent data compiled by Cox Automotive, the average transaction price (ATP) surpassed the $48,000 mark. Last month, the average price paid for a new mainstream brand (non-luxury vehicle) was $43,942, up $615 from May.

photo credit: Schumacher Subaru

Subaru's average transaction price (ATP) rose by 4.1 percent, and only Tesla (+5.3%) and Ford (+4.7%) had a higher percentage of increase in prices in June. Subaru’s average price rose from $33,814 in May to $35,194 in June, 2022, a $1,380 increase.

Even though Subaru prices have risen, the automaker still has one of the most affordable lineups. Ford’s average ATP is $54,603, GM $50,357, Toyota $40,111, Honda $37,699, Hyundai/Kia $36,161, and Nissan $35,496. Mazda is the only automaker with a lower ATP than Subaru, with an average price of $29,953.

photo credit: Schumacher Subaru

Subaru recently raised prices on all new 2022 models (April 26). Price increases include destination and delivery fees.

Forester- $800
Outback- $800
Crosstrek- $800
Ascent- $600
Impreza- $585
Legacy- $585
WRX- $550
BRZ- $85
Solterra- no change

The new 2022 Subaru model prices start with customer orders placed on or after April 26, 2022. The website reflects the recent price increase if you build a new 2022 Forester, Outback, Crosstrek, or another new all-wheel-drive model on Subaru of America's configurator.

How much over MSRP are Subaru retailers selling its vehicles?

A recent report from Edmunds reveals that most Subaru retailers are charging $592 over MSRP across North America. It's considerably less than the average for all U.S. automakers. KBB says car shoppers in the non-luxury segment paid on average $1,017 above sticker price. KBB says the brands charging the most over MSRP in June are Honda, Kia, and Mercedes-Benz and were transacting on average between 6.5% and 8.7% over MSRP.

The average transaction price on Subaru vehicles has risen. However, Subaru of America still has one of the most affordable lineups of all-wheel-drive vehicles, and buyers aren't paying way over MSRP.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Schumacher Subaru