2015 Subaru WRX, Outback, Legacy
Denis Flierl's picture

Subaru Outback, Legacy and WRX keep the brand flying high

Subaru launched the new 2015 Outback, 2015 Legacy and 2015 WRX models and the brand is enjoying record sales. Will this continue?
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It looks like the new launches of the 2015 Subaru Legacy sedan, 2015 Outback wagon and 2015 WRX sports sedan will keep the brand flying high into the future. Subaru of America, Inc., has posted record-breaking sales every year for the past six years and it looks like that will continue. 2015 Subaru Outback and Legacy models were launched in Japan one month ago and orders are already running 3.6 times more than Subaru projected.

Subaru received three Residual Value Awards

Subaru announced recently that the newly remodeled Outback wagon, Legacy sedan along with the WRX sports sedan have received three Residual Value Awards from ALG, the analytics division of TrueCar, Inc. They predict future vehicle values and the three Subaru models are predicted to retain the highest percentage of their original price after a conventional three-year period. Subaru Legacy won the Best Midsize Car, Subaru WRX; Best Sports Car and Subaru Outback ; Best Midsize Utility 2 Row.

Subaru enjoys strong brand loyalty

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Subaru has built strong brand loyalty and has been gaining new conquest buyers who have never purchased a Subaru vehicle before. Outback, Legacy and WRX have all been redesigned for the 2015 model year and have created a new buzz for the brand. Last year, the new Subaru Forester was redesigned and the SUV leads the brand in sales around the globe.

Subaru hits the sweet spot with the three models

ALG picks the winners through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, and pricing and marketing strategies represent key factors that impact ALG’s residual value forecasts. The three redesigned Subaru models are selling well for the brand and Subaru seems to be at the right place in the market with the right products.

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Larry Dominique, President of ALG, says Subaru will continue their success because the brand is giving consumers what they want. He says, “Subaru's redesign for the 2015 Legacy and Outback make these vehicles some of the most refined in their segments, There is little doubt that they'll continue to elicit the strong brand loyalty that Subaru is known for, while enabling the brand to conquest sales from other entries in their segments.”

Subaru has created a unique niche in the market with their multi-purpose all-wheel-drive vehicles and consumers like the newly remodeled 2015 Outback wagon, 2015 Legacy sedan and 2015 WRX sports sedan. Subaru is enjoying record sales again this year and the three newly redesigned models will keep the brand flying high into the future.


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