Subaru Enters Large Crossover Segment With Ascent 3-Row LA Reveal
It’s Subaru’s first all-new vehicle launch since the Crosstrek (XV) made its reveal in 2012. The new 2019 Ascent 3-Row Crossover will be Subaru’s entry into the large crossover segment in the North American market and they expect it to be a big hit with consumers. The Ascent will make its global debut at the Los Angeles Auto Show during the press launch at the Subaru booth.
The new Ascent teaser above is a preview of the largest vehicle the Subaru brand has ever produced. They’ve come a long way since Subaru began making tiny cars like the Subaru 360 called the “Ladybug” in 1958. The new 7-8 passenger Ascent allows Subaru to enter a whole new large vehicle segment they’ve been missing until now.
Subaru is expecting their current customer base of young millennial families to move up in size as their family grows, and the all-new Ascent will be the answer. Subaru is also expecting a large number of Ascent buyers to be conquests from other brand’s vehicles like the Toyota Highlander, Mazda CX-9, Ford Explorer, Chevy Traverse, Dodge Durango and Jeep Grand Cherokee.
The new 3-Row Ascent is being designed specifically for U.S. and Canadian families with active lifestyles. We just recently reported here on Torque News, the Ascent will be powered by a new twin-turbo 2.4-liter four-cylinder boxer engine specifically designed for the new crossover. It will be more powerful and fuel-efficient than their current 2.5-liter four-cylinder powerplant. The new 2019 Subaru Ascent will also come in four trim levels for North American families.
Subaru CEO Yasuyuki Yoshinaga is expecting U.S. sales to benefit next year after Subaru enters the large crossover segment with the new crossover. The new 2018 Subaru Ascent will make its debut at the Los Angeles Auto Show preview press event November 28. Consumers will see it arrive in showrooms spring of 2018. Stay tuned.
Photo credit: Subaru USA