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Subaru Ascent 3-Row Will Have 19 Of These For US Families When It Arrives

The all-new Subaru Ascent 3-Row SUV will be big and luxurious for American families. When is it coming?


In an interview with The Inquirer Daily News in Philly, Tom Doll, President and COO of Subaru of America, told them in an interview, the new 2018 Subaru Ascent 3-Row Crossover will be the largest vehicle (17-feet in length) the brand has ever produced. That is not a surprise as we’ve reported that for about a year when Subaru announced the 7-passenger 3-Row vehicle would be made in the plant in Lafayette, Indiana.

What is a surprise, is that the new Ascent all-wheel-drive family hauler will come with 19 cup holders for it passengers. Why is that important to know? Subaru's biggest model they’ve ever built will cater to families, and its will be the most comfortable vehicle they’ve ever brought to market.

Initial reaction to the all-new Ascent has been so positive since Subaru announced the new 7-passenger family vehicle, it could become the best-selling model in their stable. Ascent comes just at the right time as Subaru buyers are asking the brand for a larger all-wheel-drive SUV to fill in the void at the top of its lineup.

Subaru learned their lesson with the Tribeca “B9” 3-Row SUV because it was too small for North American families. The new Ascent 3-Row was designed for Subaru of America as a result of the Cherry Hill, NJ automaker asking their dealers and customers what they wanted. They listened and acted by designing a new all-wheel-drive crossover. Families wanted a larger “go-anywhere” SUV and Subaru is delivering.

Ascent is ready to take on the competition

Subaru’s other Japanese automakers, Toyota, Nissan, Honda and Mazda each have large successful SUVs in the U.S., so why not Subaru? The 3-Row SUV will compete with the Toyota Highlander, Nissan Pathfinder, Honda Pilot, Mazda CX-9, and American entries like the Ford Explorer, Chevy Traverse, Dodge Durango and Jeep Grand Cherokee.


When Tom Doll introduced the all-new Ascent at the New York International Auto Show, the COO said it’s “bright, airy, high quality and big”. Subaru showed the cabin of the Ascent with second-row captains chairs, but said the production model would have seating for eight, indicating a second row bench will also be offered. Other new features never offered before will be a large panoramic sun roof stretching the length of the new cabin. He went on to say it will be, “Serious fun for the active lifestyle Subaru customer.”

The 7-seat SUV at the New York show was a concept, so all of its features may not make it to production. In the show model, all seats were covered in soft cream-colored leather with a dark-brown dashboard with leather trim on the doors. Touch-sensitive window and mirror switches, a large center touchscreen, and a chic electronic shift knob all made the Ascent seem ready for American families.

Doll says the new 2018 Subaru Ascent 3-Row crossover will arrive in May or June of next year, and we are speculating, the new SUV will likely make its global debut at the North American International Auto Show in Detroit next January. It’s coming soon for North American families, and it will be the most luxurious all-wheel-drive vehicle in their lineup and it will have plenty of cupholders. Stay tuned.

Photo credit: Subaru Global


Mike Johann (not verified)    September 18, 2017 - 5:08PM

Jeep Grand Cherokee is 5 passenger 2 row... There is no 3 row version... You forgot GMC Acadia and VW Atlas as two additional notables.

Neil (not verified)    September 24, 2017 - 3:48PM

In reply to by AL Velasco (not verified)

I think it might actually. I work at the Lafayette plant and I saw some pre production rear bumpers last week. A large section in the center was open and appeared to have tabs to snap a cover over it.

Neil (not verified)    September 26, 2017 - 9:43AM

In reply to by Denis Flierl

Well obviously I can't say much because of job security. I work in Body assembly, so I only see the raw body at this point, so the internet shows more than I see. I can tell you it is big and beautiful and built like a tank, as Subarus are! I was told that if you go off the actual CAD specs, a current Outback body would fit inside this thing..

Sam (not verified)    October 2, 2017 - 4:33AM

We will be buying this for family times where we go long distances. I hope they will improve their eyesight feature so that when we go on long distance travel, it can do self driving. Self driving is a must now days for at least high way travels

Robin Wasser (not verified)    October 3, 2017 - 7:55PM

Will the third row seats fold into the floor or fold flat? This will greatly affect cargo area. It appears as if the third row could be slightly elevated? We had a Nissan Quest a number of years ago which employed that concept. That most the most functionally designed van we ever had..... cup holders and stowable spaces everywhere... we have been searching online for over a year for information on this new Subie!!!

Charlie (not verified)    October 11, 2017 - 8:12PM

I love the style of this vehicle and how sleek yet sporty it is. Is there a chance a 5 seating model of the ascent will be offered? I love subaru especially since my Mom bought hers last year, but not fond of how boxy some models are.