New Report - Subaru Is Best At Giving You A Positive Experience During And After The Sale
Subaru is one of the smallest automakers in the U.S. and that serves them well. The bigger an automaker gets, the harder it is to serve customers well and Subaru is succeeding not just in selling more 2020 Subaru Forester, Outback, Crosstrek, and Ascent SUVs, but in keeping customers happy during and after the sale.
According to Reputation.com’s Automotive Reputation Report, among non-luxury brands, Subaru is the number one car brand in proving a positive customer experience when you buy an all-wheel-drive SUV from the automaker. Subaru received the highest 76 percent rating of any automaker, Ford is number two (72%), followed by Honda (70%), Toyota (69%) and Nissan (68%).
How is Subaru doing after the sale? In the same study among non-luxury brands, Subaru was one of the top five automakers in delivering a positive customer experience after the sales when they bring in their car for service. Subaru scored number five among all auto brands.
In a recent Consumer Reports “Most and Least Satisfying Car Brands study, Subaru ranks in the top five mainline automakers when it comes to overall owner satisfaction. The study says Subaru drivers are still happy with their car after living with the vehicle for three years.
In another study which is more revealing, Subaru just scored the best of any automaker in the 2020 J.D. Power Brand Loyalty Study. More customers will buy another Subaru when they are ready to purchase another car again, returning at a 60.5 percent rate. That’s highest among all automakers beating Toyota, Honda, and Lexus.
George Dubinsky National Owner Loyalty Manager at Subaru says, “We’re committed to building vehicles our customers love and providing experiences that fulfill the ‘Love Promise’ pledge featured in our advertising. Our ranking and excellent sentiment score in Reputation.com’s report confirms we uphold that promise.”
What is Subaru’s Love Promise?
The Subaru Love Promise is the company’s vision to show love and respect to everyone, and guides what they do by supporting communities and their customers nationwide. It’s not the only thing they are doing right, but it seems to be having an impact as these three studies reveal.
Vehicles like the new 2020 Subaru Forester, Outback, and Crosstrek SUVs have been top-selling vehicles in the Subaru lineup for many years, and their owners say their all-wheel-drive vehicle and the automaker lives up to expectations. Consumers are happy with their cars and they feel like they’re part of something bigger than themselves, and Subaru excels at this.
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Denis Flierl has invested over 30 years in the automotive industry in a variety of roles. All of his reports are archived on our Subaru page. Follow Denis on Facebook, Twitter, Instagram, Subaru Report. Check back tomorrow for more Subaru news and updates at Torque News!
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Photo credit: Subaru