How the New Nissan Rogue Crossover Puts Up Star Wars Numbers
Nissan’s alliance with the new Star Wars film, Rogue One: A Star Wars Story seems to be helping the brand in the US. Nissan reports the new Rogue crossover sales set a November record at 26,629, an increase of 18 percent. The brand also set a November record, selling 103,024 vehicles in the US, up 8 percent.
How is the Rogue doing it?
The Nissan Rogue crossover is now featured in a global promotional campaign in support of "Rogue One: A Star Wars Story.” It’s seems to be paying off with record sales in November.
Nissan, along with Duracell, General Mills, Gillette, and Verizon all launched new marketing campaigns in anticipation of this first-ever standalone Star Wars story. Each came up with their own specific, custom-designed campaigns for the upcoming film. Nissan is pumping up their Rogue crossover with a free Death Trooper Helmet give-away.
Nissan is using their 2017 Nissan Rogue crossover to promote their brand and it’s the best-selling small vehicle in their U.S. lineup. The popular Altima sedan is next best-seller in the brand’s stable.
Nissan’s Murano crossover also set a November sales record, increasing 36 percent to 7,589. Pathfinder SUV sales increased 34 percent to 6,801, and the Armada full-size SUV sales gained a whopping 114 percent.
It’s the 2017 Nissan Rogue that has Star Wars numbers as the brand capitalizes on the new "Rogue One: A Star Wars Story” film opening on December 16.
Photo credit: Nissan