New Forester Sales Drop More Than Any Subaru SUV In April - Is There a Problem?
Subaru of America (SOA) reported April sales, and the refreshed 2022 Subaru Forester sales plummeted again for the second month. Is there a problem with the newly-refreshed Forester? If not for the microchip shortages shutting down Subaru's new model production for ten days already this year, the Camden, N.J. automaker would likely be seeing record sales of the newly-refreshed 2022 Forester compact SUV.
It's a problem for Subaru of America, and it's hurting their most popular model the most of any car in the all-wheel-drive lineup.
In April, shortages of the refreshed 2022 Forester and other models dropped SOA's sales to 45,748 models delivered to customers in the U.S., a 25.5 percent decrease compared with April 2021 (61,389).
The 2022 Forester compact SUV saw the most significant drop in the SUV lineup again. Forester dropped 68.5 percent from April 2021, with only 6,130 models delivered to customers compared with 19,452 in April 2021.
Year-to-date Forester is down 44.2 percent, the most of any SUV carline. Subaru had another plant shutdown recently, contributing to the super-tight inventory of the popular Forester. Read the complete story here.
Crosstrek is still ahead of the Forester
The 2022 Crosstrek subcompact SUV is the second best-selling model in the all-wheel-drive lineup in the first four months of 2022. Crosstrek passed the 2022 Forester compact SUV in April again, with 12,017 models delivered to customers. The Forester is now the third best-selling model in SOA's all-wheel-drive lineup, and the Outback midsize SUV barely edges out Crosstrek for the number one spot.
What should customers do if they want a new Forester?
During the new model shortages, ordering a 2022 Forester from Subaru retailers and shipping from the factory is still the customer's best option. Building the new compact SUV ensures you get the exact trim level, color, and option package you want and is a little-known method to save time tracking down a vehicle that fits your needs.
Subaru of America is unique regarding tight inventory because U.S. retailers have been selling through their pipeline for years. You can now lock in the price ahead of time, and there are no surprises. The most important thing through this process is to have patience.
How long will it take to get a Forester once I order?
Sources close to Subaru tell us that the delivery of new models takes four-to-six months for vehicles coming from Japan.
What is the price of the 2022 Subaru Forester?
The 2022 Forester comes in six trim levels; With Subaru of America’s recent price increase, the Base Forester now starts at $27,070, Premium ($30,070), Sport ($31,640), Limited ($33,750), new Wilderness ($34,695), and Touring ($37,170). Pricing includes destination and delivery fees ($1,175).
With the ongoing new model shortage, the refreshed 2022 Subaru Forester sales plummeted for the second month. Forester compact SUV sales may not improve anytime soon.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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