3 reasons why performance fans aren’t happy with the BMW M2
BMW performance fans are a very difficult group to satisfy and it’s BMW M GmbH’s fault. The performance division of BMW has given performance enthusiasts everything they could want and more in the M vehicles. Then along comes the M2 Coupe that doesn’t have everything the M3/M4 sedan and coupe has and they are complaining. What’s missing on the new 2016 BMW M2?
BMW M2 Side Mirrors
Performance fans are taking about the BMW M2 in a negative way and they aren’t happy because the side mirrors are not unique to the M2 but come off the BMW M235i. They also say the body kit on the M2 isn’t aggressive enough and looks too much like the lesser M235i. Fans say it’s not “M” enough and needs to be further differentiated from the 2 Series.
BMW M2 Interior
The same goes for the interior with the M2 getting the same cabin except for the gear shifter, paddle shifters and carbon fiber trim being the only difference. Performance fans especially don’t like the seats that are also carry-overs from the 2 Series. Seats in the M3/M4 are vastly improved for spirited driving and are a big improvement over the standard 3 Series seats.
BMW M2 Coupe Roof
Another big complaint comes from the lack of a carbon fiber roof on the M2 Coupe. Fans have always appreciated BMW’ M’s attention to detail and the carbon fiber roof is a good example of the M’s differentiation from the standard models. The lightweight roof lowers weight and what is more important, it lowers the center of gravity and gives the M models much improved driving dynamics on the track.
Why did BMW M GmbH decide to eliminate these key M features? It’s because the M2 is designed for a new generation of performance fans who have never purchased an M vehicle before. BMW M is trying to appeal to a wider audience than ever before and it’s a younger demographic who is the target. It’s the millennial group age 24-35 who is going to buy the new M2. BMW M needed to keep the cost down to attract these new performance enthusiasts to the brand.
The BMW M enthusiasts who aren’t happy with the M2 will continue to buy the more expensive M3/M4, and a new generation of performance fans will be introduced to the brand. It’s a calculated move by BMW M GmbH to bring out the 2016 M2 Coupe with certain features and the lack of some others.