Has Toyota Changed Its Mind on Diesel a Tacoma Truck?
John Goreham's picture

Is Toyota Rethinking a Diesel Tacoma Pickup for U.S. Market?

Two years ago, Tacoma’s chief engineer was against a diesel truck. Here’s what he says now after Colorado and Canyon’s success.
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Two years ago Toyota’s chief engineer for the Tacoma, Mike Sweers, explained to the press why there was no Tacoma diesel pickup truck coming to market. Sweers’ opinion and statement of fact centered around the return on investment. However, the profitability of a given drivetrain is only part of the consideration automakers give to adding a new trim or powertrain.

Take Chevrolet and GMC for instance. The Colorado and Canyon are selling briskly, and GM has done all it can to boost production to keep up with the customer demand. GM could easily have sold out every truck it could make in record time over the past year without its 2.8-liter turbo-diesel Duramax engine offering. GM told Torque News shortly after the engine was introduced that between five and ten percent of the trucks it planned to build would be equipped with the Duramax, and indeed, backed that up with a breakdown for us that showed it was the case.

The thousand or so Duramax engines GM imports from Thailand and installs in its midsize pickups each month are not bringing much profit to GM even with their nearly $4,000 cost premium over the 3.6-Liter gasoline V6. However, visit any GM forum, and the fans are crazy about the diesel engines. They love them. No topic gets higher rates of commentary at GM-Trucks.com than does the subject of diesel-equipped truck models.

Toyota Tacoma Diesel - Money Case

Toyota’s return on investment case for bringing a new engine offering to a product line that it already cannot meet demand for is cut and dried. Toyota won’t make any money on a Tacoma diesel. Or more accurately, no more money than the company already makes on the Tacomas it produces 24 hours per day at full factory capacity. However, is Toyota missing out on valuable fan loyalty and the opportunity to fill a need many say they have for this type of engine? (More On Page 2)

Is that need even valid? We broke down the costs per mile for fuel in great detail and the case for diesel as a money-saving engine compared to the gasoline V6 is pretty thin. Likewise, we compared the towing capacity of the Tacoma vs. the diesel Canyon and Colorado. Yes, the diesel engine helps enable the GM trucks to have a higher towing capacity than the Tacoma, but is it something Toyota owners and buyers want? Surveys of actual buyers say no. Another consideration is that the Tacoma can already tow a race car on a trailer, a huge boat, four ATVs on a trailer, a snowmobile trailer, or pretty much any landscape trailer short of one with a D4 dozer on the back. Torque News even went to far as to hook up a horse trailer and report on how the Tacoma handles a towing task at its 6,400 pound limit. So should Toyota bother with a diesel Tacoma?

We are fortunate to have a great team of contacts at Toyota. Yesterday, our contact put us in touch with Mike Sweers via an e-mail chain and we asked simply, was Toyota reconsidering bringing a Tacoma diesel to market in the U.S. The answer was, “We are always looking to improve our powertrain offerings at Toyota. Unfortunately, we do not talk about future developments and/or offerings.”

Given Mr. Sweers prior detailed comments about future powertrain offerings for the Tacoma, and his detailed explanation why the company would not offer diesel, we can draw two conclusions from this new statement. First, Mike Sweers is human and may be tired of answering the same question year after year. Or Second, Mike Sweers is coming around on a diesel Tacoma.

Related Story: How many more Tacomas could Toyota sell if it offered a diesel?


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Comments

We want a Tacoma 4x4 4 Door with a Diesel Make is and it will sell! Make our diesel lovers Happy!
You mention in the article that the Tacoma tow capacity is 5000 lbs. I believe it's closer to 6,500.
Good catch Sam! Thank you. I will edit the story.
Yes it is 6500 lb tow capacity with the factory tow package, but 5000 with out.
Toyota should put the composite bed on it's Tundra and show how it holds up to the Ford and GM trucks when they dump the bricks and a diesel for it too.
I'm not the smartest person, but something isn't adding up. Toyota says they didn't/don't want to make a diesel because there is no return on investment. I don't see how as I know I would gladly pay more for the diesel upgrade. However, as you alluded to, one of the biggest reason I would want to do it is for the gas mileage. My buddy has the new Colorado diesel and he's getting 550 miles to a tank. I have a 2016 Tacoma with the new Atkinson engine and I can get 415-450 (compared to my 2012 that only got 330-340 at best). If Tacoma had a diesel and it was comparable in gas mileage to the Colorado, at least in my example, then it would be worth it. I'm sure there are other reasons to consider, but.....what say everyone else? Am I missing something?
My trusty 2005 4 door with 3 inch suspension lift and 33 inch tires only gets 11 to 12 mpg on the highway running 70-80 mph. Towing my Honda Pioneer 1000 on a 6 x 12 trailer at oonly 65 mph was 6-7 mpg. The diesel would beat the hell out of these figures and I will be buying one as soon as announced.
The last time I remember Toyota offering a diesel powered truck for the USA market was back in the early to mid 80s. Sadly that didn't remain on the market for very long. I hope this time Toyota offers an updated diesel engine, whether it's a 2.5 litre turbo diesel for the Tacoma, or a 4.0 litre turbo diesel for the Tundra. I hope both are offered for North American buyers