Toyota Doubles Down On 2018 Camry With Huge Investment In Kentucky
Toyota is betting its Camry sedan's success will continue through the next decade. Although Toyota's RAV4 and Highlander crossovers have seen tremendous sales success and growth, the Camry remains Toyota's top-selling vehicle in America. In order to keep the Camry ahead of its peers, Toyota is investing $1.33 billion in its Kentucky manufacturing operations to support the 15-year best-seller.
A New Way To Build The Most American Made Car
The Kentucky plant, called Toyota Motor Manufacturing, Kentucky, Inc. (TMMK), is an engine and assembly plant for Toyota. This will be the first location for the Toyota New Global Architecture (TNGA), an entirely new strategy by Toyota in the way the company designs, engineers, and builds its vehicles. Toyota says that the investment will be spent on makeovers that will modernize and streamline the production process.
Toyota Cements Its US Operations
Wil James, president, Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) commented on the move by Toyota, saying, “This is the largest investment in our plant’s history and it speaks directly to the quality of our people and our products, as well as the partnerships we’ve forged in the local community and across the state This major overhaul will enable the plant to stay flexible and competitive, further cementing our presence in Kentucky.”
The Camry has been cited by Cars.com as America's most American made car. The Camry is also the vehicle that supports the most American jobs.