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New Hyundai Kona EV Now Costing Owners Under $30K In Key EV Target State

The Hyundai Kona battery-electric vehicle has broken the $30K barrier in at least one key electric vehicle target state.

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The Hyundai Kona EV SEL is now costing owners in Massachusetts under $30K new. This cost undercuts anything offered by Tesla and should help to bring some reality to the pricing discussion around this new vehicle.
Kona EV interior
One of the most interesting battery-electric vehicles (BEVs) to have launched in the past year or so is the Hyundai Kona EV. The Kona EV melds the look and style that is capturing so many crossover buyers with a price point that has the possibility to expand the battery-electric crossover to those on a limited budget.
Hyundai Kona EV under $30K newHyundai Kona SEL Buyer Cost - $29,397
The new Hyundai Kona EV is being offered by one of the Green Energy Consumers Alliance partners and the deal can be seen as of the posting of this story at the DriveGreen website. DriveGreen combined deals for Massachusetts and Rhode Island residents in one place. The deals are already verified by the group and shoppers can simply call ahead to ensure the inventory is still available and head over to purchase the vehicle. Hyundai even has a $50 gift card program for those shoppers who take a test drive.

As you can see from the simple to understand DriveGreen pricing breakdown, the Kona EV in SEL trim is under $30K after a modest dealer discount, inclusive of the federal tax deduction. The destination fee is included in that price. Massachusetts has ended its EV rebate program. However, it may return if the legislature includes it in the next spending bill. Like all EVs, the MSRP is basically a meaningless starting point. Every EV in America sells with massive price incentives.

Other Mass. dealers are offering Kona EVs in Limited trims with deals costing consumers under $34K and Ultimate trims under $38K. These deals vary as discounts and incentives change, so please visit the site for up to date pricing if you read this story after mid-November of 2019.

Kona EV specsHyundai Kona Fast Facts:
The Hyundai Kona EV uses only batteries. It has an EPA-estimated range of 258 miles and takes about 9 hours to charge fully at home using a proper charger. The Kona EV has 201 hp and ample instant torque. The SEL comes standard with both Android Auto and Apple CarPlay. The Hyundai Kona EV was voted the 2019 North American Utility Vehicle of the Year.

Torque News has not yet tested the Hyundai Kona EV, but we have driven the similar Kia Niro EV back to back with the Tesla Model 3. We found the Niro to have better features, to be surprisingly competitive to the Model 3 in terms of driving enjoyment, and more practical than the Model 3.

In addition to covering green vehicle topics, John Goreham covers safety, technology, and new vehicle news at Torque News. You can follow John on Twitter at @johngoreham.

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Steve Birkett    November 8, 2019 - 4:39PM

Great news and an important addition for the all-too-thin selection of reasonably-priced EVs with solid range. Between the IONIQ and Kona Electric, Hyundai has demonstrated that it can deliver high-quality BEVs that blend performance with exceptional efficiency. All that needs to happen now is getting more into the hands of dealers that want to sell them, like Mirak here, and taking full advantage of the tax credit advantage while it lasts.